Host city, Portugal · Champions League, Nations League
Porto
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 4 fixtures In progress
Football fixtures hosted in Porto have activated €12.6m in the city's real economy in the season 2026–27 to date, across 4 fixtures, ranking 28th among host cities assessed by Reputation League.
Season brief · 2026–27, through 4 Nov 2026
Porto: €12.6m From Football, the Highest at This Point of the Season Since 2016–17
The 4 matches hosted in Porto in the 2026–27 season through 4 Nov 2026 generated €12.6 million for the city's real economy, according to Reputation League. Porto ranks 28th among European host cities assessed. At the same date of the 2025–26 season, the figure stood at €2.3 million: 449% more in 2026–27. It is the highest total at this point of any season since 2016–17; the previous best at this date was €6.8 million, in 2022–23. Over the full 2025–26 season, football generated €14.0 million in Porto across 6 matches.
Accommodation accounted for €4.1 million, hospitality €4.1 million, transport €2.9 million and retail €1.6 million. The matches drew 196,100 spectators, including 10,800 international visitors, and about 29,000 overnight stays.
FC Porto's 3 home matches accounted for €8.2 million and Portugal's 1 for €4.4 million. The largest single match was Portugal–Norway (UEFA Nations League, 4 Oct 2026) at €4.4 million.
| Season 2026–27, through 4 Nov 2026 | €12.6 million | 4 matches |
|---|---|---|
| Season 2025–26, same date | €2.3 million | |
| Previous best at this date (2022–23) | €6.8 million | |
| Season 2025–26, full season | €14.0 million | 6 matches |
| International visitors, season to date | 10,800 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 4 Nov 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- Champions League Accounts for 57% of €85.7m Across Nov. 3-5 European NightsEuropean Nights, 3–5 Nov
- Manchester United Moves to the Top of Manchester's Football EconomyEuropean Nights, 3–5 Nov
- Champions League Accounts for 67% of €92.9m in Economic Activation on Oct. 20-22 European NightsEuropean Nights, 20–22 Oct
- Champions League Matchday 3 Sets 2026-27 Season High at €62.5m in Economic ActivationEuropean Nights, 20–22 Oct
- Paris Accounts for 23% of €72.1m in Economic Activation in Oct. 2-5 International WindowInternational Window, 2–5 Oct
- Nations League Matchday 4 Generates €63.1m in Economic Activation, Led by LondonInternational Window, 2–5 Oct
- Versus average 2016–2025
- +33%
- Last full season, 2025–26
- €14.0m
- Average 2016–2025
- €11.0m
Economic activation per fixture: €3.2m against an average of €2.4m
Rank 65, 6 fixtures
Per season, 8 seasons, COVID-affected seasons excluded
Analytics
Porto is running 37% ahead of its usual pace after 4 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (8 seasons, COVID-affected seasons excluded). A usual full season closes near €10.8m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €2.8m | €2.2m |
| 2 | €7.2m | €4.1m |
| 3 | €9.9m | €6.3m |
| 4 | €12.6m | €9.3m |
Porto is accommodation-led: 32% of economic activation, against 24% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Porto | All host cities |
|---|---|---|
| Accommodation | 32.2% | 24.2% |
| Hospitality | 32.1% | 38.3% |
| Transport | 23.1% | 25.6% |
| Retail | 12.6% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (4 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure