Host city, United States · World Cup

San Francisco Bay Area

9Rank
€186m

Whole-event economic activation of fixtures hosted, 2026, 6 fixtures

Football fixtures hosted in San Francisco Bay Area activated €186m in the city's real economy in the 2026, across 6 fixtures, ranking 9th among host cities assessed by Reputation League.

Versus average 2016–2026
+13%

Economic activation per fixture: €31.0m against an average of €27.4m

Last full edition, 2026
Rank 9

6 fixtures; the 2026–27 season appears with its first assessed fixture

Average 2016–2026
€109m

Per edition, 3 editions

Fixtures with the highest economic activation, 2026

  1. United States – Bosnia and HerzegovinaWorld Cup San Francisco Bay Area, 1 Jul 2026€36.0m
  2. Turkey – ParaguayWorld Cup San Francisco Bay Area, 19 Jun 2026€30.2m
  3. Paraguay – AustraliaWorld Cup San Francisco Bay Area, 25 Jun 2026€30.2m

Full city report

Available on request to host cities, regional authorities and tourism bodies.

  • Fixture-level assessment (6 fixtures in 2026)
  • Breakdown by competition and by sector: accommodation, hospitality, transport, retail
  • Historical series since 2016 and peer benchmarking
  • Sources, inputs and confidence level for each figure
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