Host city, Brazil · Copa América
São Paulo
1Rank
€42.8m
Whole-event economic activation of fixtures hosted, 2019, 6 fixtures
Football fixtures hosted in São Paulo activated €42.8m in the city's real economy in the 2019, across 6 fixtures, ranking 1st among host cities assessed by Reputation League.
- Versus average 2019–2019
- +0%
- Last full edition, 2019
- Rank 1
- Average 2019–2019
- €42.8m
Economic activation per fixture: €7.1m against an average of €7.1m
6 fixtures; the 2026–27 season appears with its first assessed fixture
Per edition, 1 editions
Fixtures with the highest economic activation, 2019
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (6 fixtures in 2019)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure