Host city, Spain · LaLiga, Champions League, Nations League

Seville

9Rank
€37.6m

Whole-event economic activation of fixtures hosted, season 2026–27 to date, 15 fixtures In progress

Football fixtures hosted in Seville have activated €37.6m in the city's real economy in the season 2026–27 to date, across 15 fixtures, ranking 9th among host cities assessed by Reputation League.

Season brief · 2026–27, through 6 Nov 2026

Seville: €37.6m From Football, the Highest at This Point of the Season Since 2016–17

The 15 matches hosted in Seville in the 2026–27 season through 6 Nov 2026 generated €37.6 million for the city's real economy, according to Reputation League. Seville ranks 9th among European host cities assessed and 2nd in Spain. At the same date of the 2025–26 season, the figure stood at €26.8 million: 41% more in 2026–27. It is the highest total at this point of any season since 2016–17; the previous best at this date was €34.0 million, in 2022–23. Over the full 2025–26 season, football generated €101 million in Seville across 47 matches.

Hospitality accounted for €12.7 million, accommodation €11.3 million, transport €9.3 million and retail €4.3 million. The matches drew 798,800 spectators, including 39,500 international visitors, and about 79,600 overnight stays.

Real Betis Balompié's 8 home matches accounted for €24.9 million, Sevilla Fútbol Club's 6 for €8.0 million and Spain's 1 for €4.7 million. The largest single match was Spain–Croatia (UEFA Nations League, 29 Sep 2026) at €4.7 million.

Season 2026–27, through 6 Nov 2026€37.6 million15 matches
Season 2025–26, same date€26.8 million
Previous best at this date (2022–23)€34.0 million
Season 2025–26, full season€101 million47 matches
International visitors, season to date39,500

Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 6 Nov 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.

Latest signals

Versus average 2016–2025
+49%

Economic activation per fixture: €2.5m against an average of €1.7m

Last full season, 2025–26
€101m

Rank 10, 47 fixtures

Average 2016–2025
€82.0m

Per season, 8 seasons, COVID-affected seasons excluded

Analytics

Seville is running 58% ahead of its usual pace after 15 fixtures

Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (8 seasons, COVID-affected seasons excluded). A usual full season closes near €85.6m.

This season Usual pace (2016–2025 average) Range 2016–2025
€0€25m€50m€75m€100m€125m1102030405051fixtures€37.6musual €23.7mFixture 1: €1.2m this season · usual pace €1.4mFixture 2: €4.3m this season · usual pace €2.7mFixture 3: €5.6m this season · usual pace €4.2mFixture 4: €8.6m this season · usual pace €5.5mFixture 5: €10.0m this season · usual pace €7.1mFixture 6: €12.2m this season · usual pace €8.7mFixture 7: €13.7m this season · usual pace €10.6mFixture 8: €18.4m this season · usual pace €11.9mFixture 9: €21.0m this season · usual pace €13.5mFixture 10: €25.2m this season · usual pace €15.2mFixture 11: €28.2m this season · usual pace €16.8mFixture 12: €32.5m this season · usual pace €18.6mFixture 13: €33.7m this season · usual pace €20.4mFixture 14: €36.4m this season · usual pace €21.7mFixture 15: €37.6m this season · usual pace €23.7m
Source: Reputation League, FEAF v3.
View data
FixtureThis seasonUsual pace
1€1.2m€1.4m
2€4.3m€2.7m
3€5.6m€4.2m
4€8.6m€5.5m
5€10.0m€7.1m
6€12.2m€8.7m
7€13.7m€10.6m
8€18.4m€11.9m
9€21.0m€13.5m
10€25.2m€15.2m
11€28.2m€16.8m
12€32.5m€18.6m
13€33.7m€20.4m
14€36.4m€21.7m
15€37.6m€23.7m

Seville is accommodation-led: 30% of economic activation, against 24% across all host cities

Share of real economy activation by sector, season 2026–27 to date.

AccommodationHospitalityTransportRetail
Seville
30%34%25%11%
All host cities
24%38%26%12%
Source: Reputation League, FEAF v3.
View data
SectorSevilleAll host cities
Accommodation30.0%24.2%
Hospitality33.9%38.3%
Transport24.7%25.6%
Retail11.4%11.9%

Fixtures with the highest economic activation, 2026–27

  1. Spain – CroatiaNations League Seville, 29 Sep 2026€4.7m
  2. Real Betis Balompié – FeyenoordChampions League Seville, 21 Oct 2026€4.2m
  3. Real Betis Balompié – FC PortoChampions League Seville, 14 Oct 2026€4.2m

Full city report

Available on request to host cities, regional authorities and tourism bodies.

  • Fixture-level assessment (15 fixtures in 2026–27)
  • Breakdown by competition and by sector: accommodation, hospitality, transport, retail
  • Historical series since 2016 and peer benchmarking
  • Sources, inputs and confidence level for each figure
Request the city report
Open in the platform