Host city, Italy · Coppa Italia
Verona
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 1 fixture In progress
Football fixtures hosted in Verona have activated €0.25m in the city's real economy in the season 2026–27 to date, across 1 fixture, ranking 196th among host cities assessed by Reputation League.
Season brief · 2026–27, through 16 Aug 2026
Verona: €0.2m of Economic Activation From Football in 2026–27
The 1 match hosted in Verona in the 2026–27 season through 16 Aug 2026 generated €250,000 for the city's real economy, according to Reputation League. Verona ranks 196th among European host cities assessed and 19th in Italy. Over the full 2025–26 season, football generated €14.8 million in Verona across 20 matches.
Hospitality accounted for €140,000, transport €60,000, retail €20,000 and accommodation €20,000. The matches drew 7,560 spectators, including 58 international visitors, and about 167 overnight stays.
Hellas Verona FC's 1 home match accounted for €250,000. The largest single match was Hellas Verona FC–Virtus Entella (Coppa Italia, 16 Aug 2026) at €250,000.
| Season 2026–27, through 16 Aug 2026 | €250,000 | 1 match |
|---|---|---|
| Season 2025–26, full season | €14.8 million | 20 matches |
| International visitors, season to date | 58 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 16 Aug 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- Versus average 2016–2025
- −55%
- Last full season, 2025–26
- €14.8m
- Average 2016–2025
- €12.7m
Economic activation per fixture: €0.25m against an average of €0.55m
Rank 61, 20 fixtures
Per season, 8 seasons, COVID-affected seasons excluded
Analytics
Verona is running 8% ahead of its usual pace after 1 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (8 seasons, COVID-affected seasons excluded). A usual full season closes near €9.1m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €0.25m | €0.23m |
Verona is hospitality-led: 56% of economic activation, against 38% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Verona | All host cities |
|---|---|---|
| Accommodation | 8.2% | 24.2% |
| Hospitality | 56.0% | 38.3% |
| Transport | 25.7% | 25.6% |
| Retail | 10.1% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (1 fixture in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure