Host city, England · FA Cup

West Bromwich

130Rank
€1.5m

Whole-event economic activation of fixtures hosted, season 2023–24, 2 fixtures

Football fixtures hosted in West Bromwich activated €1.5m in the city's real economy in the season 2023–24, across 2 fixtures, ranking 130th among host cities assessed by Reputation League.

Versus average 2016–2023
−13%

Economic activation per fixture: €0.75m against an average of €0.86m

Last full season, 2023–24
Rank 130

2 fixtures; the 2026–27 season appears with its first assessed fixture

Average 2016–2023
€6.6m

Per season, 6 seasons, COVID-affected seasons excluded

Fixtures with the highest economic activation, 2023–24

  1. West Bromwich Albion Football Club – Wolverhampton Wanderers Football ClubFA Cup West Bromwich, 28 Jan 2024€0.95m
  2. West Bromwich Albion Football Club – Aldershot Town Football ClubFA Cup West Bromwich, 7 Jan 2024€0.55m

Full city report

Available on request to host cities, regional authorities and tourism bodies.

  • Fixture-level assessment (2 fixtures in 2023–24)
  • Breakdown by competition and by sector: accommodation, hospitality, transport, retail
  • Historical series since 2016 and peer benchmarking
  • Sources, inputs and confidence level for each figure
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