Club, IT · Serie A, Europa League
AC Milan
Attributed real economy activation, season 2026–27 to date, 15 fixtures In progress
AC Milan has activated €31.6m in the real economy in the season 2026–27 to date, across 15 fixtures, ranking 4th among clubs assessed by Reputation League.
Season brief · 2026–27, through 8 Nov 2026
AC Milan: €31.6m of Economic Activation in the 2026–27 Season
AC Milan generated €31.6 million in economic activation in the 2026–27 season through 8 Nov 2026, across 15 matches, according to Reputation League. It ranks 4th among European clubs assessed and 2nd among Italian clubs. Over the full 2025–26 season, the club generated €91.8 million across 41 matches.
The 7 home matches in Milan generated €35.4 million for the city's real economy, with 38,300 international visitors and about 56,200 overnight stays. The largest single contribution came from AC Milan–FC Internazionale Milano (Serie A, 31 Oct 2026) at €5.6 million.
| Season 2026–27, through 8 Nov 2026 | €31.6 million | 15 matches |
|---|---|---|
| Season 2025–26, full season | €91.8 million | 41 matches |
| Home matches in Milan, whole-match value | €35.4 million | 7 matches |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 8 Nov 2026. Clubs, host cities and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- AC Milan Generates €3.1m Hosting Ferencvárosi TCEuropean Nights, 3–5 Nov
- Genoa Cricket and Football Club-AC Milan: Past Meetings in Genoa Averaged €940,000, With a High of €1.4mPreview, 8 Nov
- AC Milan Generates €5.6m Hosting FC Internazionale MilanoWeekend, 30 Oct – 2 Nov
- AC Milan Generates €4.3m Hosting Bologna Football Club 1909Midweek Round, 27–29 Oct
- Versus average 2016–2025
- +13%
- Last full season, 2025–26
- €91.8m
- Average 2016–2025
- €90.3m
Economic activation per fixture: €2.1m against an average of €1.9m
Rank 9, 41 fixtures
Per season, 8 seasons, COVID-affected seasons excluded
Analytics
AC Milan is running 19% ahead of its usual pace after 15 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (8 seasons, COVID-affected seasons excluded). A usual full season closes near €100m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €0.04m | €1.7m |
| 2 | €4.4m | €3.7m |
| 3 | €4.4m | €4.7m |
| 4 | €4.5m | €5.9m |
| 5 | €9.8m | €8.5m |
| 6 | €13.9m | €9.9m |
| 7 | €13.9m | €11.1m |
| 8 | €14.1m | €12.8m |
| 9 | €18.5m | €15.3m |
| 10 | €18.6m | €16.6m |
| 11 | €18.7m | €18.3m |
| 12 | €22.9m | €20.7m |
| 13 | €28.5m | €22.8m |
| 14 | €31.6m | €24.1m |
| 15 | €31.6m | €26.5m |
AC Milan's Europa League fixtures average 1.1× its Serie A fixtures
Average attributed economic activation per fixture by competition, season 2026–27 to date.
View data
| Competition | Per fixture | Fixtures |
|---|---|---|
| UEFA Europa League | €2.2m | 4 |
| Serie A | €2.1m | 11 |
Fixtures with the highest economic activation, 2026–27
Full club assessment
Available on request to clubs, leagues, federations and partners.
- Fixture-level assessment (15 fixtures in 2026–27), with attribution to AC Milan
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure