Club, GB · Premier League, Champions League
Arsenal
Attributed real economy activation, season 2026–27 to date, 14 fixtures In progress
Arsenal has activated €28.2m in the real economy in the season 2026–27 to date, across 14 fixtures, ranking 8th among clubs assessed by Reputation League.
Season brief · 2026–27, through 7 Nov 2026
Arsenal: €28.2m of Economic Activation in the 2026–27 Season
Arsenal generated €28.2 million in economic activation in the 2026–27 season through 7 Nov 2026, across 14 matches, according to Reputation League. It ranks 8th among European clubs assessed and 1st among British clubs. Over the full 2025–26 season, the club generated €142 million across 57 matches.
The 6 home matches in London generated €29.5 million for the city's real economy, with 24,100 international visitors and about 33,600 overnight stays. The largest single contribution came from Arsenal–LOSC Lille (UEFA Champions League, 13 Oct 2026) at €5.4 million.
| Season 2026–27, through 7 Nov 2026 | €28.2 million | 14 matches |
|---|---|---|
| Season 2025–26, full season | €142 million | 57 matches |
| Home matches in London, whole-match value | €29.5 million | 6 matches |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 7 Nov 2026. Clubs, host cities and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- Arsenal Generates €4.0m Hosting Hull City AFCWeekend, 6–8 Nov
- Arsenal Generates €4.2m Hosting EvertonWeekend, 23–26 Oct
- Versus average 2016–2025
- −16%
- Last full season, 2025–26
- €142m
- Average 2016–2025
- €122m
Economic activation per fixture: €2.0m against an average of €2.4m
Rank 1, 57 fixtures
Per season, 8 seasons, COVID-affected seasons excluded
Analytics
Arsenal is running 12% behind its usual pace after 14 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (8 seasons, COVID-affected seasons excluded). A usual full season closes near €136m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €3.8m | €2.7m |
| 2 | €3.9m | €4.3m |
| 3 | €8.5m | €6.0m |
| 4 | €9.0m | €9.1m |
| 5 | €9.1m | €10.5m |
| 6 | €9.2m | €12.9m |
| 7 | €13.4m | €15.7m |
| 8 | €18.8m | €18.8m |
| 9 | €18.9m | €21.5m |
| 10 | €19.7m | €23.3m |
| 11 | €23.9m | €26.9m |
| 12 | €24.0m | €28.7m |
| 13 | €24.2m | €30.3m |
| 14 | €28.2m | €32.2m |
Arsenal's economic activation per fixture by competition
Average attributed economic activation per fixture by competition, season 2026–27 to date.
View data
| Competition | Per fixture | Fixtures |
|---|---|---|
| Premier League | €2.1m | 10 |
| UEFA Champions League | €1.7m | 4 |
Fixtures with the highest economic activation, 2026–27
Full club assessment
Available on request to clubs, leagues, federations and partners.
- Fixture-level assessment (14 fixtures in 2026–27), with attribution to Arsenal
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure