Club, GB · Premier League, Champions League
Aston Villa
Attributed real economy activation, season 2026–27 to date, 14 fixtures In progress
Aston Villa has activated €10.9m in the real economy in the season 2026–27 to date, across 14 fixtures, ranking 31st among clubs assessed by Reputation League.
Season brief · 2026–27, through 8 Nov 2026
Aston Villa: €10.9m of Economic Activation in the 2026–27 Season
Aston Villa generated €10.9 million in economic activation in the 2026–27 season through 8 Nov 2026, across 14 matches, according to Reputation League. It ranks 31st among European clubs assessed and 9th among British clubs. Over the full 2025–26 season, the club generated €58.1 million across 55 matches.
The 7 home matches in Birmingham generated €11.5 million for the city's real economy, with 8,160 international visitors and about 14,000 overnight stays. The largest single contribution came from Aston Villa–Fenerbahçe SK (UEFA Champions League, 14 Oct 2026) at €1.6 million.
| Season 2026–27, through 8 Nov 2026 | €10.9 million | 14 matches |
|---|---|---|
| Season 2025–26, full season | €58.1 million | 55 matches |
| Home matches in Birmingham, whole-match value | €11.5 million | 7 matches |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 8 Nov 2026. Clubs, host cities and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- Aston Villa Generates €1.3m Hosting FulhamWeekend, 30 Oct – 2 Nov
- Aston Villa Generates €1.4m Hosting Manchester CityWeekend, 23–26 Oct
- Aston Villa Generates €1.5m Hosting Viking FKEuropean Nights, 20–22 Oct
- Versus average 2016–2025
- −19%
- Last full season, 2025–26
- €58.1m
- Average 2016–2025
- €29.1m
Economic activation per fixture: €0.78m against an average of €0.95m
Rank 22, 55 fixtures
Per season, 8 seasons, COVID-affected seasons excluded
Analytics
Aston Villa is running 7% behind its usual pace after 14 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (8 seasons, COVID-affected seasons excluded). A usual full season closes near €58.3m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €0.12m | €0.55m |
| 2 | €1.5m | €1.8m |
| 3 | €1.6m | €2.5m |
| 4 | €1.8m | €3.2m |
| 5 | €3.1m | €3.9m |
| 6 | €3.2m | €4.9m |
| 7 | €4.5m | €5.5m |
| 8 | €6.1m | €6.6m |
| 9 | €6.2m | €7.6m |
| 10 | €7.7m | €8.3m |
| 11 | €9.1m | €9.1m |
| 12 | €10.4m | €10.3m |
| 13 | €10.8m | €10.7m |
| 14 | €10.9m | €11.7m |
Aston Villa's Champions League fixtures average 1.3× its Premier League fixtures
Average attributed economic activation per fixture by competition, season 2026–27 to date.
View data
| Competition | Per fixture | Fixtures |
|---|---|---|
| UEFA Champions League | €0.94m | 4 |
| Premier League | €0.71m | 10 |
Fixtures with the highest economic activation, 2026–27
Full club assessment
Available on request to clubs, leagues, federations and partners.
- Fixture-level assessment (14 fixtures in 2026–27), with attribution to Aston Villa
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure