Club, ES · LaLiga, Champions League
Club Atlético de Madrid
Attributed real economy activation, season 2026–27 to date, 16 fixtures In progress
Club Atlético de Madrid has activated €31.3m in the real economy in the season 2026–27 to date, across 16 fixtures, ranking 5th among clubs assessed by Reputation League.
Season brief · 2026–27, through 8 Nov 2026
Club Atlético de Madrid: Best Start Since 2016–17, €31.3m After 16 Matches
Club Atlético de Madrid generated €31.3 million in economic activation in the 2026–27 season through 8 Nov 2026, across 16 matches, according to Reputation League. It ranks 5th among European clubs assessed and 1st among Spanish clubs. At the same date of the 2025–26 season, the figure stood at €28.8 million: 9% more in 2026–27. It is the highest total after 16 matches in any season since 2016–17. Over the full 2025–26 season, the club generated €103 million across 60 matches.
The 8 home matches in Madrid generated €35.3 million for the city's real economy, with 45,000 international visitors and about 68,700 overnight stays. The largest single contribution came from Club Atlético de Madrid–Manchester United (UEFA Champions League, 13 Oct 2026) at €4.8 million.
| Season 2026–27, through 8 Nov 2026 | €31.3 million | 16 matches |
|---|---|---|
| Season 2025–26, same date | €28.8 million | |
| Season 2025–26, full season | €103 million | 60 matches |
| Home matches in Madrid, whole-match value | €35.3 million | 8 matches |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 8 Nov 2026. Clubs, host cities and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- Club Atlético de Madrid Generates €3.6m Hosting FC BarcelonaWeekend, 6–8 Nov
- Club Atlético de Madrid Generates €4.7m Hosting FC Bayern MünchenEuropean Nights, 3–5 Nov
- Atlético de Madrid-Barcelona Meetings Average €4.2m Against a €3.2m Atlético Home FigurePreview, 8 Nov
- Club Atlético de Madrid Generates €3.1m Hosting RC Deportivo de La CoruñaWeekend, 23–26 Oct
- Versus average 2016–2025
- +37%
- Last full season, 2025–26
- €103m
- Average 2016–2025
- €77.8m
Economic activation per fixture: €2.0m against an average of €1.4m
Rank 6, 60 fixtures
Per season, 8 seasons, COVID-affected seasons excluded
Analytics
Club Atlético de Madrid is running 42% ahead of its usual pace after 16 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (8 seasons, COVID-affected seasons excluded). A usual full season closes near €96.3m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €3.1m | €0.59m |
| 2 | €6.6m | €2.0m |
| 3 | €6.7m | €2.4m |
| 4 | €6.8m | €3.2m |
| 5 | €7.4m | €4.9m |
| 6 | €7.5m | €6.4m |
| 7 | €10.1m | €7.5m |
| 8 | €14.2m | €9.5m |
| 9 | €14.2m | €11.3m |
| 10 | €19.0m | €13.2m |
| 11 | €19.2m | €14.4m |
| 12 | €19.8m | €15.7m |
| 13 | €22.9m | €17.0m |
| 14 | €23.0m | €18.6m |
| 15 | €27.7m | €19.9m |
| 16 | €31.3m | €22.1m |
Club Atlético de Madrid's Champions League fixtures average 1.6× its LaLiga fixtures
Average attributed economic activation per fixture by competition, season 2026–27 to date.
View data
| Competition | Per fixture | Fixtures |
|---|---|---|
| UEFA Champions League | €2.7m | 4 |
| LaLiga | €1.7m | 12 |
Fixtures with the highest economic activation, 2026–27
Full club assessment
Available on request to clubs, leagues, federations and partners.
- Fixture-level assessment (16 fixtures in 2026–27), with attribution to Club Atlético de Madrid
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure