Club, FR · Ligue 1

AJ Auxerre

108Rank
€2.5m

Attributed real economy activation, season 2026–27 to date, 10 fixtures In progress

AJ Auxerre has activated €2.5m in the real economy in the season 2026–27 to date, across 10 fixtures, ranking 108th among clubs assessed by Reputation League.

Season brief · 2026–27, through 7 Nov 2026

AJ Auxerre: €2.5m of Economic Activation in the 2026–27 Season

AJ Auxerre generated €2.5 million in economic activation in the 2026–27 season through 7 Nov 2026, across 10 matches, according to Reputation League. It ranks 108th among European clubs assessed and 15th among French clubs. Over the full 2025–26 season, the club generated €9.1 million across 35 matches.

The 5 home matches in Auxerre generated €2.5 million for the city's real economy, with 498 international visitors and about 1,520 overnight stays. The largest single contribution came from AJ Auxerre–Le Mans FC (Ligue 1, 25 Oct 2026) at €520,000.

Season 2026–27, through 7 Nov 2026€2.5 million10 matches
Season 2025–26, full season€9.1 million35 matches
Home matches in Auxerre, whole-match value€2.5 million5 matches

Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 7 Nov 2026. Clubs, host cities and the press may reuse this brief and its image, citing Reputation League as the source.

Latest signals

Versus average 2016–2025
+2%

Economic activation per fixture: €0.25m against an average of €0.24m

Last full season, 2025–26
€9.1m

Rank 96, 35 fixtures

Average 2016–2025
€4.7m

Per season, 6 seasons

Analytics

AJ Auxerre is in line with its usual pace after 10 fixtures

Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (6 seasons, COVID-affected seasons excluded). A usual full season closes near €8.6m.

This season Usual pace (2016–2025 average) Range 2016–2025
€0€2m€4m€6m€8m€10m110203035fixtures€2.5musual €2.5mFixture 1: €0.06m this season · usual pace €0.18mFixture 2: €0.48m this season · usual pace €0.36mFixture 3: €0.54m this season · usual pace €0.42mFixture 4: €0.96m this season · usual pace €1.00mFixture 5: €1.4m this season · usual pace €1.2mFixture 6: €1.4m this season · usual pace €1.5mFixture 7: €1.4m this season · usual pace €1.7mFixture 8: €2.0m this season · usual pace €2.0mFixture 9: €2.0m this season · usual pace €2.3mFixture 10: €2.5m this season · usual pace €2.5m
Source: Reputation League, FEAF v3.
View data
FixtureThis seasonUsual pace
1€0.06m€0.18m
2€0.48m€0.36m
3€0.54m€0.42m
4€0.96m€1.00m
5€1.4m€1.2m
6€1.4m€1.5m
7€1.4m€1.7m
8€2.0m€2.0m
9€2.0m€2.3m
10€2.5m€2.5m

Fixtures with the highest economic activation, 2026–27

  1. Olympique Lyonnais – AJ AuxerreLigue 1 Lyon, 4 Sep 2026€1.5m
  2. Racing Club de Lens – AJ AuxerreLigue 1 Lens, 23 Aug 2026€1.4m
  3. Racing Club de Strasbourg Alsace – AJ AuxerreLigue 1 Strasbourg, 1 Nov 2026€1.1m

Full club assessment

Available on request to clubs, leagues, federations and partners.

  • Fixture-level assessment (10 fixtures in 2026–27), with attribution to AJ Auxerre
  • Breakdown by competition and by sector: accommodation, hospitality, transport, retail
  • Historical series since 2016 and peer benchmarking
  • Sources, inputs and confidence level for each figure
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