Club, DE · Bundesliga, Europa League, DFB-Pokal
Bayer 04 Leverkusen
Attributed real economy activation, season 2026–27 to date, 15 fixtures In progress
Bayer 04 Leverkusen has activated €9.5m in the real economy in the season 2026–27 to date, across 15 fixtures, ranking 38th among clubs assessed by Reputation League.
Season brief · 2026–27, through 8 Nov 2026
Bayer 04 Leverkusen: €9.5m of Economic Activation in the 2026–27 Season
Bayer 04 Leverkusen generated €9.5 million in economic activation in the 2026–27 season through 8 Nov 2026, across 15 matches, according to Reputation League. It ranks 38th among European clubs assessed and 10th among German clubs. Over the full 2025–26 season, the club generated €36.5 million across 51 matches.
The 7 home matches in Leverkusen generated €10.4 million for the city's real economy, with 7,900 international visitors and about 13,400 overnight stays. The largest single contribution came from Bayer 04 Leverkusen–Olympique de Marseille (UEFA Europa League, 5 Nov 2026) at €1.5 million.
| Season 2026–27, through 8 Nov 2026 | €9.5 million | 15 matches |
|---|---|---|
| Season 2025–26, full season | €36.5 million | 51 matches |
| Home matches in Leverkusen, whole-match value | €10.4 million | 7 matches |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 8 Nov 2026. Clubs, host cities and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- Bayer 04 Leverkusen Generates €1.5m Hosting Olympique de MarseilleEuropean Nights, 3–5 Nov
- Bayer 04 Leverkusen Knockout Home Matches Reach €2.6m Against €1.7m in League PhasePreview, 5 Nov
- Bayer 04 Leverkusen Generates €1.2m Hosting VfB StuttgartWeekend, 30 Oct – 2 Nov
- Bayer 04 Leverkusen Generates €1.3m Hosting 1. FC NürnbergMidweek Round, 27–29 Oct
- Versus average 2016–2025
- −5%
- Last full season, 2025–26
- €36.5m
- Average 2016–2025
- €30.2m
Economic activation per fixture: €0.63m against an average of €0.66m
Rank 33, 51 fixtures
Per season, 8 seasons, COVID-affected seasons excluded
Analytics
Bayer 04 Leverkusen is running 8% ahead of its usual pace after 15 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (8 seasons, COVID-affected seasons excluded). A usual full season closes near €34.5m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €0.03m | €0.17m |
| 2 | €0.05m | €0.40m |
| 3 | €1.1m | €1.3m |
| 4 | €1.2m | €1.8m |
| 5 | €2.5m | €2.2m |
| 6 | €3.7m | €3.1m |
| 7 | €3.8m | €3.4m |
| 8 | €4.0m | €4.0m |
| 9 | €5.2m | €5.1m |
| 10 | €5.3m | €5.5m |
| 11 | €5.4m | €6.5m |
| 12 | €6.7m | €7.2m |
| 13 | €7.9m | €7.5m |
| 14 | €9.4m | €8.2m |
| 15 | €9.5m | €8.7m |
Bayer 04 Leverkusen's Europa League fixtures average 1.5× its Bundesliga fixtures
Average attributed economic activation per fixture by competition, season 2026–27 to date.
View data
| Competition | Per fixture | Fixtures |
|---|---|---|
| UEFA Europa League | €0.80m | 4 |
| DFB-Pokal | €0.68m | 2 |
| Bundesliga | €0.54m | 9 |
Fixtures with the highest economic activation, 2026–27
Full club assessment
Available on request to clubs, leagues, federations and partners.
- Fixture-level assessment (15 fixtures in 2026–27), with attribution to Bayer 04 Leverkusen
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure