Club, GB · Premier League

Brentford

81Rank
€3.9m

Attributed real economy activation, season 2026–27 to date, 10 fixtures In progress

Brentford has activated €3.9m in the real economy in the season 2026–27 to date, across 10 fixtures, ranking 81st among clubs assessed by Reputation League.

Season brief · 2026–27, through 8 Nov 2026

Brentford: €3.9m of Economic Activation in the 2026–27 Season

Brentford generated €3.9 million in economic activation in the 2026–27 season through 8 Nov 2026, across 10 matches, according to Reputation League. It ranks 81st among European clubs assessed and 20th among British clubs. Over the full 2025–26 season, the club generated €15.9 million across 41 matches.

The 5 home matches in London generated €4.2 million for the city's real economy, with 824 international visitors and about 2,350 overnight stays. The largest single contribution came from Brentford–Chelsea (Premier League, 18 Sep 2026) at €760,000.

Season 2026–27, through 8 Nov 2026€3.9 million10 matches
Season 2025–26, full season€15.9 million41 matches
Home matches in London, whole-match value€4.2 million5 matches

Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 8 Nov 2026. Clubs, host cities and the press may reuse this brief and its image, citing Reputation League as the source.

Latest signals

Versus average 2016–2025
−3%

Economic activation per fixture: €0.39m against an average of €0.40m

Last full season, 2025–26
€15.9m

Rank 71, 41 fixtures

Average 2016–2025
€10.4m

Per season, 8 seasons, COVID-affected seasons excluded

Analytics

Brentford is running 6% behind its usual pace after 10 fixtures

Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (8 seasons, COVID-affected seasons excluded). A usual full season closes near €16.1m.

This season Usual pace (2016–2025 average) Range 2016–2025
€0€5m€10m€15m€20m110203040fixtures€3.9musual €4.2mFixture 1: €0.72m this season · usual pace €0.41mFixture 2: €0.81m this season · usual pace €0.67mFixture 3: €1.5m this season · usual pace €1.1mFixture 4: €1.5m this season · usual pace €1.5mFixture 5: €2.3m this season · usual pace €1.8mFixture 6: €2.4m this season · usual pace €2.6mFixture 7: €3.1m this season · usual pace €3.1mFixture 8: €3.1m this season · usual pace €3.4mFixture 9: €3.9m this season · usual pace €4.0mFixture 10: €3.9m this season · usual pace €4.2m
Source: Reputation League, FEAF v3.
View data
FixtureThis seasonUsual pace
1€0.72m€0.41m
2€0.81m€0.67m
3€1.5m€1.1m
4€1.5m€1.5m
5€2.3m€1.8m
6€2.4m€2.6m
7€3.1m€3.1m
8€3.1m€3.4m
9€3.9m€4.0m
10€3.9m€4.2m

Fixtures with the highest economic activation, 2026–27

  1. Aston Villa – BrentfordPremier League Birmingham, 10 Oct 2026€1.5m
  2. Leeds United – BrentfordPremier League Leeds, 30 Aug 2026€1.4m
  3. Brighton & Hove Albion – BrentfordPremier League Brighton, 8 Nov 2026€1.4m

Full club assessment

Available on request to clubs, leagues, federations and partners.

  • Fixture-level assessment (10 fixtures in 2026–27), with attribution to Brentford
  • Breakdown by competition and by sector: accommodation, hospitality, transport, retail
  • Historical series since 2016 and peer benchmarking
  • Sources, inputs and confidence level for each figure
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