Club, GB · Premier League

Everton

33Rank
€10.5m

Attributed real economy activation, season 2026–27 to date, 10 fixtures In progress

Everton has activated €10.5m in the real economy in the season 2026–27 to date, across 10 fixtures, ranking 33rd among clubs assessed by Reputation League.

Season brief · 2026–27, through 6 Nov 2026

Everton: €10.5m of Economic Activation in the 2026–27 Season

Everton generated €10.5 million in economic activation in the 2026–27 season through 6 Nov 2026, across 10 matches, according to Reputation League. It ranks 33rd among European clubs assessed and 10th among British clubs. Over the full 2025–26 season, the club generated €43.3 million across 39 matches.

The 5 home matches in Liverpool generated €11.2 million for the city's real economy, with 8,390 international visitors and about 17,000 overnight stays. The largest single contribution came from Everton–Manchester United (Premier League, 6 Sep 2026) at €2.1 million.

Season 2026–27, through 6 Nov 2026€10.5 million10 matches
Season 2025–26, full season€43.3 million39 matches
Home matches in Liverpool, whole-match value€11.2 million5 matches

Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 6 Nov 2026. Clubs, host cities and the press may reuse this brief and its image, citing Reputation League as the source.

Latest signals

Versus average 2016–2025
+31%

Economic activation per fixture: €1.1m against an average of €0.81m

Last full season, 2025–26
€43.3m

Rank 30, 39 fixtures

Average 2016–2025
€32.8m

Per season, 8 seasons, COVID-affected seasons excluded

Analytics

Everton is running 34% ahead of its usual pace after 10 fixtures

Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (8 seasons, COVID-affected seasons excluded). A usual full season closes near €31.2m.

This season Usual pace (2016–2025 average) Range 2016–2025
€0€10m€20m€30m€40m€50m11020304042fixtures€10.5musual €7.9mFixture 1: €2.0m this season · usual pace €1.1mFixture 2: €2.0m this season · usual pace €1.6mFixture 3: €4.2m this season · usual pace €2.3mFixture 4: €4.3m this season · usual pace €3.1mFixture 5: €6.3m this season · usual pace €3.7mFixture 6: €6.3m this season · usual pace €4.5mFixture 7: €8.3m this season · usual pace €5.8mFixture 8: €8.4m this season · usual pace €6.4mFixture 9: €8.5m this season · usual pace €7.5mFixture 10: €10.5m this season · usual pace €7.9m
Source: Reputation League, FEAF v3.
View data
FixtureThis seasonUsual pace
1€2.0m€1.1m
2€2.0m€1.6m
3€4.2m€2.3m
4€4.3m€3.1m
5€6.3m€3.7m
6€6.3m€4.5m
7€8.3m€5.8m
8€8.4m€6.4m
9€8.5m€7.5m
10€10.5m€7.9m

Fixtures with the highest economic activation, 2026–27

  1. Tottenham Hotspur – EvertonPremier League London, 12 Sep 2026€4.7m
  2. Arsenal – EvertonPremier League London, 24 Oct 2026€4.7m
  3. Newcastle United – EvertonPremier League Newcastle upon Tyne, 2 Nov 2026€2.6m

Full club assessment

Available on request to clubs, leagues, federations and partners.

  • Fixture-level assessment (10 fixtures in 2026–27), with attribution to Everton
  • Breakdown by competition and by sector: accommodation, hospitality, transport, retail
  • Historical series since 2016 and peer benchmarking
  • Sources, inputs and confidence level for each figure
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