Club, DE · Bundesliga, Champions League, DFB-Pokal
FC Bayern München
Attributed real economy activation, season 2026–27 to date, 15 fixtures In progress
FC Bayern München has activated €33.8m in the real economy in the season 2026–27 to date, across 15 fixtures, ranking 3rd among clubs assessed by Reputation League.
Season brief · 2026–27, through 7 Nov 2026
FC Bayern München: €33.8m of Economic Activation in the 2026–27 Season
FC Bayern München generated €33.8 million in economic activation in the 2026–27 season through 7 Nov 2026, across 15 matches, according to Reputation League. It ranks 3rd among European clubs assessed and 2nd among German clubs. At the same date of the 2025–26 season, the figure stood at €32.6 million: 4% more in 2026–27. Over the full 2025–26 season, the club generated €128 million across 54 matches.
The 7 home matches in Munich generated €37.1 million for the city's real economy, with 40,400 international visitors and about 58,800 overnight stays. The largest single contribution came from FC Bayern München–Arsenal (UEFA Champions League, 21 Oct 2026) at €5.5 million.
| Season 2026–27, through 7 Nov 2026 | €33.8 million | 15 matches |
|---|---|---|
| Season 2025–26, same date | €32.6 million | |
| Season 2025–26, full season | €128 million | 54 matches |
| Home matches in Munich, whole-match value | €37.1 million | 7 matches |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 7 Nov 2026. Clubs, host cities and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- FC Bayern München Generates €4.5m Hosting Borussia DortmundWeekend, 30 Oct – 2 Nov
- FC Bayern München Generates €4.7m Hosting 1. FC MagdeburgMidweek Round, 27–29 Oct
- FC Bayern München Generates €5.5m Hosting ArsenalEuropean Nights, 20–22 Oct
- Versus average 2016–2025
- +1%
- Last full season, 2025–26
- €128m
- Average 2016–2025
- €109m
Economic activation per fixture: €2.3m against an average of €2.2m
Rank 2, 54 fixtures
Per season, 8 seasons, COVID-affected seasons excluded
Analytics
FC Bayern München is running 14% ahead of its usual pace after 15 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (8 seasons, COVID-affected seasons excluded). A usual full season closes near €120m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €4.3m | €0.61m |
| 2 | €4.4m | €3.3m |
| 3 | €4.7m | €4.0m |
| 4 | €9.8m | €6.8m |
| 5 | €9.9m | €9.9m |
| 6 | €13.8m | €11.6m |
| 7 | €13.8m | €13.4m |
| 8 | €14.0m | €14.7m |
| 9 | €18.1m | €17.3m |
| 10 | €23.7m | €19.1m |
| 11 | €23.8m | €21.5m |
| 12 | €28.5m | €23.9m |
| 13 | €33.0m | €25.1m |
| 14 | €33.7m | €26.9m |
| 15 | €33.8m | €29.7m |
FC Bayern München's Champions League fixtures average 1.5× its Bundesliga fixtures
Average attributed economic activation per fixture by competition, season 2026–27 to date.
View data
| Competition | Per fixture | Fixtures |
|---|---|---|
| UEFA Champions League | €2.9m | 4 |
| DFB-Pokal | €2.4m | 2 |
| Bundesliga | €1.9m | 9 |
Fixtures with the highest economic activation, 2026–27
Full club assessment
Available on request to clubs, leagues, federations and partners.
- Fixture-level assessment (15 fixtures in 2026–27), with attribution to FC Bayern München
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure