Club, DE · Bundesliga, DFB-Pokal
Hamburger SV
Attributed real economy activation, season 2026–27 to date, 11 fixtures In progress
Hamburger SV has activated €13.1m in the real economy in the season 2026–27 to date, across 11 fixtures, ranking 20th among clubs assessed by Reputation League.
Season brief · 2026–27, through 6 Nov 2026
Hamburger SV: Best Start Since 2016–17, €13.1m After 11 Matches
Hamburger SV generated €13.1 million in economic activation in the 2026–27 season through 6 Nov 2026, across 11 matches, according to Reputation League. It ranks 20th among European clubs assessed and 5th among German clubs. At the same date of the 2025–26 season, the figure stood at €10.3 million: 27% more in 2026–27. It is the highest total after 11 matches in any season since 2016–17; the previous best at this stage was €11.5 million, in 2017–18. Over the full 2025–26 season, the club generated €45.5 million across 37 matches.
The 5 home matches in Hamburg generated €14.2 million for the city's real economy, with 13,000 international visitors and about 22,500 overnight stays. The largest single contribution came from Hamburger SV–Eintracht Frankfurt (DFB-Pokal, 27 Oct 2026) at €3.0 million.
| Season 2026–27, through 6 Nov 2026 | €13.1 million | 11 matches |
|---|---|---|
| Season 2025–26, same date | €10.3 million | |
| Previous best after 11 matches (2017–18) | €11.5 million | |
| Season 2025–26, full season | €45.5 million | 37 matches |
| Home matches in Hamburg, whole-match value | €14.2 million | 5 matches |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 6 Nov 2026. Clubs, host cities and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- Hamburger SV Generates €2.5m Hosting Borussia MönchengladbachWeekend, 6–8 Nov
- Hamburger SV Generates €3.0m Hosting Eintracht FrankfurtMidweek Round, 27–29 Oct
- Versus average 2016–2025
- +10%
- Last full season, 2025–26
- €45.5m
- Average 2016–2025
- €19.2m
Economic activation per fixture: €1.2m against an average of €1.1m
Rank 26, 37 fixtures
Per season, 7 seasons, COVID-affected seasons excluded
Analytics
Hamburger SV is running 26% ahead of its usual pace after 11 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (7 seasons, COVID-affected seasons excluded). A usual full season closes near €43.1m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €0.01m | €0.03m |
| 2 | €0.21m | €0.62m |
| 3 | €2.5m | €1.8m |
| 4 | €2.7m | €2.9m |
| 5 | €5.0m | €4.4m |
| 6 | €5.2m | €6.1m |
| 7 | €7.4m | €7.0m |
| 8 | €7.5m | €7.8m |
| 9 | €10.5m | €9.4m |
| 10 | €10.6m | €10.2m |
| 11 | €13.1m | €10.4m |
Hamburger SV's DFB-Pokal fixtures average 1.3× its Bundesliga fixtures
Average attributed economic activation per fixture by competition, season 2026–27 to date.
View data
| Competition | Per fixture | Fixtures |
|---|---|---|
| DFB-Pokal | €1.5m | 2 |
| Bundesliga | €1.1m | 9 |
Fixtures with the highest economic activation, 2026–27
Full club assessment
Available on request to clubs, leagues, federations and partners.
- Fixture-level assessment (11 fixtures in 2026–27), with attribution to Hamburger SV
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure