Club, GB · Premier League
Hull City AFC
Attributed real economy activation, season 2026–27 to date, 10 fixtures In progress
Hull City AFC has activated €4.1m in the real economy in the season 2026–27 to date, across 10 fixtures, ranking 77th among clubs assessed by Reputation League.
Season brief · 2026–27, through 7 Nov 2026
Hull City AFC: €4.1m of Economic Activation in the 2026–27 Season
Hull City AFC generated €4.1 million in economic activation in the 2026–27 season through 7 Nov 2026, across 10 matches, according to Reputation League. It ranks 77th among European clubs assessed and 19th among British clubs. Over the full 2025–26 season, the club generated €1.0 million across 2 matches.
The 5 home matches in Hull generated €4.4 million for the city's real economy, with 1,230 international visitors and about 3,620 overnight stays. The largest single contribution came from Hull City AFC–Manchester United (Premier League, 22 Aug 2026) at €790,000.
| Season 2026–27, through 7 Nov 2026 | €4.1 million | 10 matches |
|---|---|---|
| Season 2025–26, full season | €1.0 million | 2 matches |
| Home matches in Hull, whole-match value | €4.4 million | 5 matches |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 7 Nov 2026. Clubs, host cities and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- Hull City AFC Generates €720,000 Hosting Ipswich TownWeekend, 30 Oct – 2 Nov
- Hull City AFC Generates €700,000 Hosting BrentfordWeekend, 23–26 Oct
- Versus average 2016–2025
- +22%
- Last full season, 2025–26
- €1.0m
- Average 2016–2025
- €2.2m
Economic activation per fixture: €0.41m against an average of €0.34m
Rank 170, 2 fixtures
Per season, 8 seasons, COVID-affected seasons excluded
Analytics
Hull City AFC is running 62% ahead of its usual pace after 3 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (8 seasons, COVID-affected seasons excluded). A usual full season closes near €1.0m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €0.79m | €0.31m |
| 2 | €0.84m | €0.63m |
| 3 | €1.6m | €1.0m |
Fixtures with the highest economic activation, 2026–27
Full club assessment
Available on request to clubs, leagues, federations and partners.
- Fixture-level assessment (10 fixtures in 2026–27), with attribution to Hull City AFC
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure