Club, IT · Serie A, Europa League
Juventus Football Club
Attributed real economy activation, season 2026–27 to date, 15 fixtures In progress
Juventus Football Club has activated €13.0m in the real economy in the season 2026–27 to date, across 15 fixtures, ranking 22nd among clubs assessed by Reputation League.
Season brief · 2026–27, through 8 Nov 2026
Juventus Football Club: €13.0m of Economic Activation in the 2026–27 Season
Juventus Football Club generated €13.0 million in economic activation in the 2026–27 season through 8 Nov 2026, across 15 matches, according to Reputation League. It ranks 22nd among European clubs assessed and 5th among Italian clubs. Over the full 2025–26 season, the club generated €45.4 million across 50 matches.
The 7 home matches in Turin generated €14.4 million for the city's real economy, with 13,300 international visitors and about 20,700 overnight stays. The largest single contribution came from Juventus Football Club–Stade Rennais FC (UEFA Europa League, 22 Oct 2026) at €2.2 million.
| Season 2026–27, through 8 Nov 2026 | €13.0 million | 15 matches |
|---|---|---|
| Season 2025–26, full season | €45.4 million | 50 matches |
| Home matches in Turin, whole-match value | €14.4 million | 7 matches |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 8 Nov 2026. Clubs, host cities and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- ACF Fiorentina-Juventus Football Club: Past Meetings in Florence Averaged €1.3m, With a High of €1.7mPreview, 8 Nov
- AZ Alkmaar Knockout Home Matches Reach €1.0m Against €890,000 in League PhasePreview, 5 Nov
- Juventus Football Club Generates €1.6m Hosting SSC NapoliWeekend, 30 Oct – 2 Nov
- Juventus Football Club Generates €2.2m Hosting Stade Rennais FCEuropean Nights, 20–22 Oct
- Versus average 2016–2025
- −5%
- Last full season, 2025–26
- €45.4m
- Average 2016–2025
- €46.3m
Economic activation per fixture: €0.86m against an average of €0.91m
Rank 27, 50 fixtures
Per season, 8 seasons, COVID-affected seasons excluded
Analytics
Juventus Football Club is in line with its usual pace after 15 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (8 seasons, COVID-affected seasons excluded). A usual full season closes near €55.7m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €0.06m | €0.99m |
| 2 | €1.6m | €1.5m |
| 3 | €3.2m | €2.5m |
| 4 | €3.3m | €3.6m |
| 5 | €5.4m | €4.0m |
| 6 | €7.0m | €5.0m |
| 7 | €7.1m | €5.7m |
| 8 | €7.3m | €7.0m |
| 9 | €8.8m | €7.5m |
| 10 | €10.9m | €8.6m |
| 11 | €11.1m | €9.3m |
| 12 | €11.1m | €10.0m |
| 13 | €12.8m | €10.7m |
| 14 | €12.9m | €11.5m |
| 15 | €13.0m | €13.0m |
Juventus Football Club's Europa League fixtures average 1.5× its Serie A fixtures
Average attributed economic activation per fixture by competition, season 2026–27 to date.
View data
| Competition | Per fixture | Fixtures |
|---|---|---|
| UEFA Europa League | €1.2m | 4 |
| Serie A | €0.76m | 11 |
Fixtures with the highest economic activation, 2026–27
Full club assessment
Available on request to clubs, leagues, federations and partners.
- Fixture-level assessment (15 fixtures in 2026–27), with attribution to Juventus Football Club
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure