Club, GB · Premier League, Champions League
Liverpool
Attributed real economy activation, season 2026–27 to date, 14 fixtures In progress
Liverpool has activated €21.8m in the real economy in the season 2026–27 to date, across 14 fixtures, ranking 14th among clubs assessed by Reputation League.
Season brief · 2026–27, through 8 Nov 2026
Liverpool: €21.8m of Economic Activation in the 2026–27 Season
Liverpool generated €21.8 million in economic activation in the 2026–27 season through 8 Nov 2026, across 14 matches, according to Reputation League. It ranks 14th among European clubs assessed and 5th among British clubs. Over the full 2025–26 season, the club generated €86.2 million across 54 matches.
The 7 home matches in Liverpool generated €23.9 million for the city's real economy, with 33,400 international visitors and about 49,900 overnight stays. The largest single contribution came from Liverpool–Club Atlético de Madrid (UEFA Champions League, 9 Sep 2026) at €3.5 million.
| Season 2026–27, through 8 Nov 2026 | €21.8 million | 14 matches |
|---|---|---|
| Season 2025–26, full season | €86.2 million | 54 matches |
| Home matches in Liverpool, whole-match value | €23.9 million | 7 matches |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 8 Nov 2026. Clubs, host cities and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- Liverpool Generates €2.8m Hosting ArsenalWeekend, 30 Oct – 2 Nov
- Liverpool Generates €2.6m Hosting Brighton & Hove AlbionWeekend, 23–26 Oct
- Liverpool Generates €3.5m Hosting Villarreal CFEuropean Nights, 20–22 Oct
- Versus average 2016–2025
- +4%
- Last full season, 2025–26
- €86.2m
- Average 2016–2025
- €76.0m
Economic activation per fixture: €1.6m against an average of €1.5m
Rank 11, 54 fixtures
Per season, 8 seasons, COVID-affected seasons excluded
Analytics
Liverpool is running 15% ahead of its usual pace after 14 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (8 seasons, COVID-affected seasons excluded). A usual full season closes near €86.5m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €0.15m | €0.72m |
| 2 | €2.8m | €2.2m |
| 3 | €3.0m | €3.4m |
| 4 | €6.6m | €4.7m |
| 5 | €9.2m | €6.3m |
| 6 | €9.3m | €8.2m |
| 7 | €12.1m | €8.9m |
| 8 | €12.3m | €10.1m |
| 9 | €12.3m | €11.4m |
| 10 | €15.8m | €13.1m |
| 11 | €18.4m | €14.0m |
| 12 | €21.2m | €14.7m |
| 13 | €21.6m | €17.1m |
| 14 | €21.8m | €18.9m |
Liverpool's Champions League fixtures average 1.4× its Premier League fixtures
Average attributed economic activation per fixture by competition, season 2026–27 to date.
View data
| Competition | Per fixture | Fixtures |
|---|---|---|
| UEFA Champions League | €1.9m | 4 |
| Premier League | €1.4m | 10 |
Fixtures with the highest economic activation, 2026–27
Full club assessment
Available on request to clubs, leagues, federations and partners.
- Fixture-level assessment (14 fixtures in 2026–27), with attribution to Liverpool
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure