Club, DK · Conference League
FC Midtjylland
Attributed real economy activation, season 2026–27 to date, 3 fixtures In progress
FC Midtjylland has activated €1.1m in the real economy in the season 2026–27 to date, across 3 fixtures, ranking 140th among clubs assessed by Reputation League.
Season brief · 2026–27, through 5 Nov 2026
FC Midtjylland: Best Start Since 2021–22, €1.1m After 3 Matches
FC Midtjylland generated €1.1 million in economic activation in the 2026–27 season through 5 Nov 2026, across 3 matches, according to Reputation League. It ranks 140th among European clubs assessed. At the same date of the 2025–26 season, the figure stood at €660,000: 60% more in 2026–27. It is the highest total after 3 matches in any season since 2021–22; the previous best at this stage was €1.0 million, in 2022–23. Over the full 2025–26 season, the club generated €3.8 million across 10 matches.
The 2 home matches in Herning generated €1.3 million for the city's real economy, with 755 international visitors and about 1,240 overnight stays. The largest single contribution came from FC Midtjylland–AFC Ajax (UEFA Conference League, 5 Nov 2026) at €670,000.
| Season 2026–27, through 5 Nov 2026 | €1.1 million | 3 matches |
|---|---|---|
| Season 2025–26, same date | €660,000 | |
| Previous best after 3 matches (2022–23) | €1.0 million | |
| Season 2025–26, full season | €3.8 million | 10 matches |
| Home matches in Herning, whole-match value | €1.3 million | 2 matches |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 5 Nov 2026. Clubs, host cities and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- FC Midtjylland Generates €670,000 Hosting AFC AjaxEuropean Nights, 3–5 Nov
- FC Midtjylland Generates €390,000 Hosting STVVEuropean Nights, 20–22 Oct
- Versus average 2021–2025
- +11%
- Last full season, 2025–26
- €3.8m
- Average 2021–2025
- €2.9m
Economic activation per fixture: €0.35m against an average of €0.32m
Rank 131, 10 fixtures
Per season, 4 seasons, COVID-affected seasons excluded
Analytics
FC Midtjylland is running 26% ahead of its usual pace after 3 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (4 seasons, COVID-affected seasons excluded). A usual full season closes near €3.5m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €0.01m | €0.31m |
| 2 | €0.39m | €0.50m |
| 3 | €1.1m | €0.84m |
Fixtures with the highest economic activation, 2026–27
Full club assessment
Available on request to clubs, leagues, federations and partners.
- Fixture-level assessment (3 fixtures in 2026–27), with attribution to FC Midtjylland
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure