Club, GB · Premier League
Newcastle United
Attributed real economy activation, season 2026–27 to date, 10 fixtures In progress
Newcastle United has activated €12.1m in the real economy in the season 2026–27 to date, across 10 fixtures, ranking 25th among clubs assessed by Reputation League.
Season brief · 2026–27, through 7 Nov 2026
Newcastle United: €12.1m of Economic Activation in the 2026–27 Season
Newcastle United generated €12.1 million in economic activation in the 2026–27 season through 7 Nov 2026, across 10 matches, according to Reputation League. It ranks 25th among European clubs assessed and 8th among British clubs. Over the full 2025–26 season, the club generated €74.0 million across 53 matches.
The 5 home matches in Newcastle upon Tyne generated €12.8 million for the city's real economy, with 14,100 international visitors and about 20,600 overnight stays. The largest single contribution came from Newcastle United–Liverpool (Premier League, 23 Aug 2026) at €2.5 million.
| Season 2026–27, through 7 Nov 2026 | €12.1 million | 10 matches |
|---|---|---|
| Season 2025–26, full season | €74.0 million | 53 matches |
| Home matches in Newcastle upon Tyne, whole-match value | €12.8 million | 5 matches |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 7 Nov 2026. Clubs, host cities and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- Fulham-Newcastle United Meetings Average €1.3m Against a €1.7m Fulham Home FigurePreview, 7 Nov
- Newcastle United Generates €2.3m Hosting EvertonWeekend, 30 Oct – 2 Nov
- Versus average 2016–2025
- −3%
- Last full season, 2025–26
- €74.0m
- Average 2016–2025
- €47.7m
Economic activation per fixture: €1.2m against an average of €1.3m
Rank 17, 53 fixtures
Per season, 8 seasons, COVID-affected seasons excluded
Analytics
Newcastle United is running 4% behind its usual pace after 10 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (8 seasons, COVID-affected seasons excluded). A usual full season closes near €64.1m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €2.5m | €1.8m |
| 2 | €2.6m | €2.3m |
| 3 | €4.8m | €4.1m |
| 4 | €4.9m | €4.9m |
| 5 | €7.1m | €6.7m |
| 6 | €7.3m | €7.6m |
| 7 | €9.5m | €9.0m |
| 8 | €9.7m | €10.0m |
| 9 | €12.0m | €11.8m |
| 10 | €12.1m | €12.7m |
Fixtures with the highest economic activation, 2026–27
Full club assessment
Available on request to clubs, leagues, federations and partners.
- Fixture-level assessment (10 fixtures in 2026–27), with attribution to Newcastle United
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure