Club, GB · Premier League
Nottingham Forest
Attributed real economy activation, season 2026–27 to date, 10 fixtures In progress
Nottingham Forest has activated €5.9m in the real economy in the season 2026–27 to date, across 10 fixtures, ranking 53rd among clubs assessed by Reputation League.
Season brief · 2026–27, through 7 Nov 2026
Nottingham Forest: €5.9m of Economic Activation in the 2026–27 Season
Nottingham Forest generated €5.9 million in economic activation in the 2026–27 season through 7 Nov 2026, across 10 matches, according to Reputation League. It ranks 53rd among European clubs assessed and 16th among British clubs. Over the full 2025–26 season, the club generated €36.2 million across 55 matches.
The 5 home matches in Nottingham generated €6.3 million for the city's real economy, with 3,100 international visitors and about 6,940 overnight stays. The largest single contribution came from Nottingham Forest–Tottenham Hotspur (Premier League, 5 Sep 2026) at €1.1 million.
| Season 2026–27, through 7 Nov 2026 | €5.9 million | 10 matches |
|---|---|---|
| Season 2025–26, full season | €36.2 million | 55 matches |
| Home matches in Nottingham, whole-match value | €6.3 million | 5 matches |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 7 Nov 2026. Clubs, host cities and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- Nottingham Forest Generates €1.1m Hosting Manchester CityWeekend, 6–8 Nov
- Versus average 2016–2025
- −6%
- Last full season, 2025–26
- €36.2m
- Average 2016–2025
- €14.7m
Economic activation per fixture: €0.59m against an average of €0.63m
Rank 34, 55 fixtures
Per season, 8 seasons, COVID-affected seasons excluded
Analytics
Nottingham Forest is running 5% ahead of its usual pace after 10 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (8 seasons, COVID-affected seasons excluded). A usual full season closes near €27.3m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €1.1m | €0.52m |
| 2 | €1.2m | €1.3m |
| 3 | €2.3m | €1.9m |
| 4 | €2.4m | €2.5m |
| 5 | €3.4m | €2.3m |
| 6 | €3.5m | €3.0m |
| 7 | €4.6m | €3.7m |
| 8 | €4.7m | €4.4m |
| 9 | €4.8m | €5.0m |
| 10 | €5.9m | €5.6m |
Fixtures with the highest economic activation, 2026–27
Full club assessment
Available on request to clubs, leagues, federations and partners.
- Fixture-level assessment (10 fixtures in 2026–27), with attribution to Nottingham Forest
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure