Club, IT · Serie A, Champions League
AS Roma
Attributed real economy activation, season 2026–27 to date, 15 fixtures In progress
AS Roma has activated €29.0m in the real economy in the season 2026–27 to date, across 15 fixtures, ranking 6th among clubs assessed by Reputation League.
Season brief · 2026–27, through 7 Nov 2026
AS Roma: Best Start Since 2016–17, €29.0m After 15 Matches
AS Roma generated €29.0 million in economic activation in the 2026–27 season through 7 Nov 2026, across 15 matches, according to Reputation League. It ranks 6th among European clubs assessed and 3rd among Italian clubs. At the same date of the 2025–26 season, the figure stood at €23.4 million: 24% more in 2026–27. It is the highest total after 15 matches in any season since 2016–17. Over the full 2025–26 season, the club generated €84.9 million across 49 matches.
The 8 home matches in Rome generated €32.0 million for the city's real economy, with 40,400 international visitors and about 58,400 overnight stays. The largest single contribution came from AS Roma–Real Madrid Club de Fútbol (UEFA Champions League, 14 Oct 2026) at €4.3 million.
| Season 2026–27, through 7 Nov 2026 | €29.0 million | 15 matches |
|---|---|---|
| Season 2025–26, same date | €23.4 million | |
| Season 2025–26, full season | €84.9 million | 49 matches |
| Home matches in Rome, whole-match value | €32.0 million | 8 matches |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 7 Nov 2026. Clubs, host cities and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- AS Roma Generates €3.1m Hosting US Sassuolo CalcioWeekend, 6–8 Nov
- AS Roma-Sassuolo Meetings Average €2.1m Against a €3.4m Roma Home FigurePreview, 7 Nov
- AS Roma Generates €2.8m Hosting Cagliari CalcioMidweek Round, 27–29 Oct
- AS Roma Generates €3.9m Hosting ŠK Slovan BratislavaEuropean Nights, 20–22 Oct
- Versus average 2016–2025
- +35%
- Last full season, 2025–26
- €84.9m
- Average 2016–2025
- €73.9m
Economic activation per fixture: €1.9m against an average of €1.4m
Rank 12, 49 fixtures
Per season, 8 seasons, COVID-affected seasons excluded
Analytics
AS Roma is running 52% ahead of its usual pace after 15 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (8 seasons, COVID-affected seasons excluded). A usual full season closes near €104m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €3.2m | €1.1m |
| 2 | €3.3m | €2.4m |
| 3 | €6.7m | €3.7m |
| 4 | €7.0m | €5.0m |
| 5 | €7.1m | €5.5m |
| 6 | €10.6m | €6.8m |
| 7 | €10.6m | €7.9m |
| 8 | €15.0m | €9.2m |
| 9 | €18.3m | €11.2m |
| 10 | €22.1m | €12.1m |
| 11 | €22.2m | €13.8m |
| 12 | €25.0m | €15.9m |
| 13 | €25.1m | €16.6m |
| 14 | €25.9m | €17.8m |
| 15 | €29.0m | €19.0m |
AS Roma's Champions League fixtures average 1.3× its Serie A fixtures
Average attributed economic activation per fixture by competition, season 2026–27 to date.
View data
| Competition | Per fixture | Fixtures |
|---|---|---|
| UEFA Champions League | €2.3m | 4 |
| Serie A | €1.8m | 11 |
Fixtures with the highest economic activation, 2026–27
Full club assessment
Available on request to clubs, leagues, federations and partners.
- Fixture-level assessment (15 fixtures in 2026–27), with attribution to AS Roma
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure