Club, UA · Champions League

FC Shakhtar Donetsk

78Rank
€4.0m

Attributed real economy activation, season 2026–27 to date, 4 fixtures In progress

FC Shakhtar Donetsk has activated €4.0m in the real economy in the season 2026–27 to date, across 4 fixtures, ranking 78th among clubs assessed by Reputation League.

Season brief · 2026–27, through 3 Nov 2026

FC Shakhtar Donetsk: €4.0m of Economic Activation, 615% Above the Same Date of 2025–26

FC Shakhtar Donetsk generated €4.0 million in economic activation in the 2026–27 season through 3 Nov 2026, across 4 matches, according to Reputation League. It ranks 78th among European clubs assessed. At the same date of the 2025–26 season, the figure stood at €560,000: 615% more in 2026–27. Over the full 2025–26 season, the club generated €4.1 million across 12 matches.

The 2 home matches in London generated €4.1 million for the city's real economy, with 2,080 international visitors and about 3,640 overnight stays. The largest single contribution came from FC Shakhtar Donetsk–Sporting Clube de Portugal (UEFA Champions League, 3 Nov 2026) at €1.9 million.

Season 2026–27, through 3 Nov 2026€4.0 million4 matches
Season 2025–26, same date€560,000
Season 2025–26, full season€4.1 million12 matches
Home matches in London, whole-match value€4.1 million2 matches

Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 3 Nov 2026. Clubs, host cities and the press may reuse this brief and its image, citing Reputation League as the source.

Latest signals

Versus average 2016–2025
+83%

Economic activation per fixture: €1.0m against an average of €0.55m

Last full season, 2025–26
€4.1m

Rank 126, 12 fixtures

Average 2016–2025
€4.6m

Per season, 8 seasons, COVID-affected seasons excluded

Analytics

FC Shakhtar Donetsk is running 93% ahead of its usual pace after 4 fixtures

Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (8 seasons, COVID-affected seasons excluded). A usual full season closes near €3.9m.

This season Usual pace (2016–2025 average) Range 2016–2025
€0€3m€5m€8m€10m€13m110fixtures€4.0musual €2.1mFixture 1: €0.29m this season · usual pace €0.53mFixture 2: €1.5m this season · usual pace €1.0mFixture 3: €2.1m this season · usual pace €1.4mFixture 4: €4.0m this season · usual pace €2.1m
Source: Reputation League, FEAF v3.
View data
FixtureThis seasonUsual pace
1€0.29m€0.53m
2€1.5m€1.0m
3€2.1m€1.4m
4€4.0m€2.1m

Fixtures with the highest economic activation, 2026–27

  1. FC Internazionale Milano – FC Shakhtar DonetskChampions League Milan, 21 Oct 2026€6.6m
  2. FC Shakhtar Donetsk – Sporting Clube de PortugalChampions League London, 3 Nov 2026€2.5m
  3. PSV – FC Shakhtar DonetskChampions League Eindhoven, 10 Sep 2026€2.1m

Full club assessment

Available on request to clubs, leagues, federations and partners.

  • Fixture-level assessment (4 fixtures in 2026–27), with attribution to FC Shakhtar Donetsk
  • Breakdown by competition and by sector: accommodation, hospitality, transport, retail
  • Historical series since 2016 and peer benchmarking
  • Sources, inputs and confidence level for each figure
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