Club, AT · Europa League
SK Sturm Graz
Attributed real economy activation, season 2026–27 to date, 4 fixtures In progress
SK Sturm Graz has activated €1.8m in the real economy in the season 2026–27 to date, across 4 fixtures, ranking 120th among clubs assessed by Reputation League.
Season brief · 2026–27, through 5 Nov 2026
SK Sturm Graz: €1.8m of Economic Activation, 55% Above the Same Date of 2025–26
SK Sturm Graz generated €1.8 million in economic activation in the 2026–27 season through 5 Nov 2026, across 4 matches, according to Reputation League. It ranks 120th among European clubs assessed. At the same date of the 2025–26 season, the figure stood at €1.2 million: 55% more in 2026–27. Over the full 2025–26 season, the club generated €3.9 million across 8 matches.
The 3 home matches in Graz generated €2.2 million for the city's real economy, with 1,170 international visitors and about 1,860 overnight stays. The largest single contribution came from SK Sturm Graz–Olympique de Marseille (UEFA Europa League, 22 Oct 2026) at €640,000.
| Season 2026–27, through 5 Nov 2026 | €1.8 million | 4 matches |
|---|---|---|
| Season 2025–26, same date | €1.2 million | |
| Season 2025–26, full season | €3.9 million | 8 matches |
| Home matches in Graz, whole-match value | €2.2 million | 3 matches |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 5 Nov 2026. Clubs, host cities and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- SK Sturm Graz Generates €520,000 Hosting NK CeljeEuropean Nights, 3–5 Nov
- SK Sturm Graz Generates €640,000 Hosting Olympique de MarseilleEuropean Nights, 20–22 Oct
- AFC Bournemouth-SK Sturm Graz Sets Economic Record for Bournemouth at €620,000European Nights, 13–15 Oct
- Versus average 2021–2025
- −5%
- Last full season, 2025–26
- €3.9m
- Average 2021–2025
- €3.4m
Economic activation per fixture: €0.45m against an average of €0.47m
Rank 130, 8 fixtures
Per season, 5 seasons
Analytics
SK Sturm Graz is in line with its usual pace after 4 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (5 seasons, COVID-affected seasons excluded). A usual full season closes near €4.1m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €0.55m | €0.24m |
| 2 | €0.64m | €0.77m |
| 3 | €1.3m | €1.5m |
| 4 | €1.8m | €1.8m |
Fixtures with the highest economic activation, 2026–27
Full club assessment
Available on request to clubs, leagues, federations and partners.
- Fixture-level assessment (4 fixtures in 2026–27), with attribution to SK Sturm Graz
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure