Club, DE · Bundesliga, Champions League, DFB-Pokal
VfB Stuttgart
Attributed real economy activation, season 2026–27 to date, 15 fixtures In progress
VfB Stuttgart has activated €17.6m in the real economy in the season 2026–27 to date, across 15 fixtures, ranking 16th among clubs assessed by Reputation League.
Season brief · 2026–27, through 7 Nov 2026
VfB Stuttgart: €17.6m of Economic Activation in the 2026–27 Season
VfB Stuttgart generated €17.6 million in economic activation in the 2026–27 season through 7 Nov 2026, across 15 matches, according to Reputation League. It ranks 16th among European clubs assessed and 3rd among German clubs. At the same date of the 2025–26 season, the figure stood at €17.4 million: 1% more in 2026–27. Over the full 2025–26 season, the club generated €74.3 million across 52 matches.
The 6 home matches in Stuttgart generated €19.2 million for the city's real economy, with 17,500 international visitors and about 28,200 overnight stays. The largest single contribution came from VfB Stuttgart–Club Atlético de Madrid (UEFA Champions League, 20 Oct 2026) at €3.2 million.
| Season 2026–27, through 7 Nov 2026 | €17.6 million | 15 matches |
|---|---|---|
| Season 2025–26, same date | €17.4 million | |
| Season 2025–26, full season | €74.3 million | 52 matches |
| Home matches in Stuttgart, whole-match value | €19.2 million | 6 matches |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 7 Nov 2026. Clubs, host cities and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- VfB Stuttgart Generates €2.3m Hosting SV Werder BremenWeekend, 6–8 Nov
- VfB Stuttgart Generates €2.5m Hosting Borussia MönchengladbachWeekend, 23–26 Oct
- VfB Stuttgart Generates €3.2m Hosting Club Atlético de MadridEuropean Nights, 20–22 Oct
- Versus average 2016–2025
- +1%
- Last full season, 2025–26
- €74.3m
- Average 2016–2025
- €40.9m
Economic activation per fixture: €1.2m against an average of €1.2m
Rank 16, 52 fixtures
Per season, 8 seasons, COVID-affected seasons excluded
Analytics
VfB Stuttgart is running 12% ahead of its usual pace after 15 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (8 seasons, COVID-affected seasons excluded). A usual full season closes near €69.4m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €0.07m | €0.31m |
| 2 | €0.25m | €0.70m |
| 3 | €2.8m | €2.5m |
| 4 | €5.8m | €3.0m |
| 5 | €5.8m | €4.4m |
| 6 | €8.5m | €5.6m |
| 7 | €8.5m | €6.7m |
| 8 | €8.7m | €7.6m |
| 9 | €9.0m | €9.4m |
| 10 | €12.2m | €9.8m |
| 11 | €14.7m | €11.0m |
| 12 | €14.7m | €12.4m |
| 13 | €14.8m | €13.3m |
| 14 | €15.3m | €14.7m |
| 15 | €17.6m | €15.8m |
VfB Stuttgart's Champions League fixtures average 1.4× its Bundesliga fixtures
Average attributed economic activation per fixture by competition, season 2026–27 to date.
View data
| Competition | Per fixture | Fixtures |
|---|---|---|
| UEFA Champions League | €1.7m | 4 |
| Bundesliga | €1.2m | 9 |
| DFB-Pokal | €0.06m | 2 |
Fixtures with the highest economic activation, 2026–27
Full club assessment
Available on request to clubs, leagues, federations and partners.
- Fixture-level assessment (15 fixtures in 2026–27), with attribution to VfB Stuttgart
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure