Champions LeaguePeriod 2026–27
Aston Villa - Viking FK
Birmingham, England · 3-1
€1.9m
Real economy activation · whole event
Aston Villa vs Viking FK activated an estimated €1.9m in Birmingham's real economy on UEFA Champions League Matchday 3, 21 October 2026, according to Reputation League.
Played at Villa Park in front of 33,410 spectators, including an estimated 1,600 international visitors, generating an estimated 2,500 overnight stays.
More in Birmingham · 2026–27
| 14 Oct 2026 | Champions League | Aston Villa - Fenerbahçe SK | €2.1m |
| 31 Aug 2026 | Premier League | Aston Villa - Arsenal | €1.6m |
| 24 Oct 2026 | Premier League | Aston Villa - Manchester City | €1.6m |
| 12 Sep 2026 | Premier League | Aston Villa - Nottingham Forest | €1.5m |
| 10 Oct 2026 | Premier League | Aston Villa - Brentford | €1.5m |