Host city, England · Premier League, Champions League
Birmingham
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 7 fixtures In progress
Football fixtures hosted in Birmingham have activated €11.5m in the city's real economy in the season 2026–27 to date, across 7 fixtures, ranking 33rd among host cities assessed by Reputation League.
Season brief · 2026–27, through 31 Oct 2026
Birmingham: €11.5m From Football, 8% Above the Same Date of 2025–26
The 7 matches hosted in Birmingham in the 2026–27 season through 31 Oct 2026 generated €11.5 million for the city's real economy, according to Reputation League. Birmingham ranks 33rd among European host cities assessed and 6th in England. At the same date of the 2025–26 season, the figure stood at €10.6 million: 8% more in 2026–27. Over the full 2025–26 season, football generated €54.0 million in Birmingham across 28 matches.
Hospitality accounted for €5.6 million, transport €3.2 million, retail €1.5 million and accommodation €1.3 million. The matches drew 249,700 spectators, including 8,160 international visitors, and about 14,000 overnight stays.
Aston Villa's 7 home matches accounted for €11.5 million. The largest single match was Aston Villa–Fenerbahçe SK (UEFA Champions League, 14 Oct 2026) at €2.1 million.
| Season 2026–27, through 31 Oct 2026 | €11.5 million | 7 matches |
|---|---|---|
| Season 2025–26, same date | €10.6 million | |
| Season 2025–26, full season | €54.0 million | 28 matches |
| International visitors, season to date | 8,160 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 31 Oct 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- London Accounts for 40% of Premier League Matchday 9's €21.8mWeekend, 30 Oct – 2 Nov
- Premier League Accounts for 29% of €74.4m in Economic Activation Over Oct. 30-Nov. 2 WeekendWeekend, 30 Oct – 2 Nov
- Premier League Accounts for 28% of €76.7m in Economic Activation Over Oct. 23-26 WeekendWeekend, 23–26 Oct
- London Accounts for 43% of Premier League Matchday 8's €21.6mWeekend, 23–26 Oct
- Champions League Accounts for 67% of €92.9m in Economic Activation on Oct. 20-22 European NightsEuropean Nights, 20–22 Oct
- Champions League Matchday 3 Sets 2026-27 Season High at €62.5m in Economic ActivationEuropean Nights, 20–22 Oct
- Versus average 2016–2025
- −9%
- Last full season, 2025–26
- €54.0m
- Average 2016–2025
- €29.7m
Economic activation per fixture: €1.6m against an average of €1.8m
Rank 20, 28 fixtures
Per season, 8 seasons, COVID-affected seasons excluded
Analytics
Birmingham is running 11% behind its usual pace after 7 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (8 seasons, COVID-affected seasons excluded). A usual full season closes near €54.1m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €1.6m | €1.5m |
| 2 | €3.1m | €3.2m |
| 3 | €4.6m | €4.7m |
| 4 | €6.7m | €7.3m |
| 5 | €8.5m | €9.1m |
| 6 | €10.1m | €11.1m |
| 7 | €11.5m | €12.9m |
Birmingham is hospitality-led: 48% of economic activation, against 38% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Birmingham | All host cities |
|---|---|---|
| Accommodation | 11.0% | 24.2% |
| Hospitality | 48.2% | 38.3% |
| Transport | 28.1% | 25.6% |
| Retail | 12.7% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (7 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure