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Host city · EnglandPeriod 2025–26

Birmingham

€77.2m
Economic activation hosted · rank #20
28 fixtures hosted in season 2025–26
All periods2026–272025–262024–252023–242022–232021–222020–212019–202018–192017–182016–17
Per fixture€2.8m
Top fixture€6.1m
All periods tracked€351m
Competitions3

By season

By competition · 2025–26

  • Premier League19 fixtures€40.7m
  • Europa League7 fixtures€32.9m
  • FA Cup2 fixtures€3.6m

Fixtures hosted · 2025–26

Whole-event activation of every assessed fixture played in Birmingham, whoever was playing.

DateCompetitionMatchHost cityWhole event
15 May 2026Premier LeagueAston Villa - LiverpoolBirmingham€2.2m
7 May 2026Europa LeagueAston Villa - Nottingham ForestBirmingham€6.1m
3 May 2026Premier LeagueAston Villa - Tottenham HotspurBirmingham€2.2m
19 Apr 2026Premier LeagueAston Villa - SunderlandBirmingham€2.2m
16 Apr 2026Europa LeagueAston Villa - BolognaBirmingham€5.9m
22 Mar 2026Premier LeagueAston Villa - West Ham UnitedBirmingham€2.1m
19 Mar 2026Europa LeagueAston Villa - LOSC LilleBirmingham€5.3m
4 Mar 2026Premier LeagueAston Villa - ChelseaBirmingham€2.1m
21 Feb 2026Premier LeagueAston Villa - Leeds UnitedBirmingham€2.2m
15 Feb 2026FA CupBirmingham City - Leeds UnitedBirmingham€1.4m
14 Feb 2026FA CupAston Villa - Newcastle UnitedBirmingham€2.1m
11 Feb 2026Premier LeagueAston Villa - Brighton & Hove AlbionBirmingham€2.0m
1 Feb 2026Premier LeagueAston Villa - BrentfordBirmingham€2.1m
29 Jan 2026Europa LeagueAston Villa - SalzburgBirmingham€4.5m
18 Jan 2026Premier LeagueAston Villa - EvertonBirmingham€2.2m
3 Jan 2026Premier LeagueAston Villa - Nottingham ForestBirmingham€2.2m
21 Dec 2025Premier LeagueAston Villa - Manchester UnitedBirmingham€2.2m
6 Dec 2025Premier LeagueAston Villa - ArsenalBirmingham€2.2m
30 Nov 2025Premier LeagueAston Villa - Wolverhampton WanderersBirmingham€2.1m
27 Nov 2025Europa LeagueAston Villa - Young BoysBirmingham€3.9m
9 Nov 2025Premier LeagueAston Villa - AFC BournemouthBirmingham€2.1m
6 Nov 2025Europa LeagueAston Villa - M. Tel-AvivBirmingham€3.5m
26 Oct 2025Premier LeagueAston Villa - Manchester CityBirmingham€2.1m
5 Oct 2025Premier LeagueAston Villa - BurnleyBirmingham€2.1m
28 Sep 2025Premier LeagueAston Villa - FulhamBirmingham€2.1m
25 Sep 2025Europa LeagueAston Villa - BolognaBirmingham€3.7m
31 Aug 2025Premier LeagueAston Villa - Crystal PalaceBirmingham€2.1m
16 Aug 2025Premier LeagueAston Villa - Newcastle UnitedBirmingham€2.2m

Source: Reputation League · FEAF v2.2 · whole-event activation of fixtures hosted in Birmingham · conservative floor estimate

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