Economic Activation PlatformCities · calendar year 2026
LATEST
MILAN FC Internazionale Milano–Como 1907 €5.1mMADRID Club Atlético de Madrid–FC Barcelona €4.2mMANCHESTER Manchester United–Aston Villa €4.0mCOLOGNE 1. FC Köln–Bayer 04 Leverkusen €2.0mNAPLES SSC Napoli–SS Lazio €2.0mSUNDERLAND Sunderland AFC–Chelsea €1.6mLONDON Crystal Palace–Liverpool €1.5mLENS Racing Club de Lens–Olympique de Marseille €1.5mBRIGHTON Brighton & Hove Albion–Brentford €1.4mFREIBURG SC Freiburg–1. FC Union Berlin €1.3mGENOA Genoa Cricket and Football Club–AC Milan €1.3mSAN SEBASTIÁN Real Sociedad de Fútbol–Rayo Vallecano de Madrid €1.2mSINSHEIM TSG 1899 Hoffenheim–FC Schalke 04 €1.1mIPSWICH Ipswich Town–AFC Bournemouth €1.1mRENNES Stade Rennais FC–LOSC Lille €0.99mFLORENCE ACF Fiorentina–Juventus Football Club €0.80mELCHE Elche CF–Real Betis Balompié €0.78mLE MANS Le Mans FC–AS Monaco FC €0.76mVILLARREAL Villarreal CF–Getafe CF €0.56mVIGO RC Celta de Vigo–Levante Unión Deportiva €0.52mBREST Stade Brestois 29–Olympique Lyonnais €0.49mLE HAVRE Le Havre AC–FC Lorient €0.48mANGERS Angers SCO–OGC Nice €0.42mMONZA Associazione Calcio Monza–Atalanta Bergamasca Calcio €0.40m
€7.00bn in economic activation hosted by 303 host cities in 2026, 93% more than at the same date of 2025.
Activation of the real economy (accommodation, hospitality, transport and retail) from the 2,263 events hosted in every assessed host city, all competitions, 1 Jan to 8 Nov 2026, against €3.63bn from 2,169 events at the same date of 2025. How we measure ›
All host cities · 2026
€7.00bn
Events2,263
Host cities303
Spectators75,425,315
International visitors7.38m
Overnight stays19.3m
Year curve · 2026
Economic activation accumulated from 1 January; dashed: 2025, full year. Source: Reputation League, FEAF v3.
By sector · 2026
Accommodation€3.23bn · 46%
Hospitality€1.73bn · 25%
Transport€1.40bn · 20%
Retail€636m · 9%
City signals
- Milan Moves Ahead of Mexico City to 10th Among Host Cities in 2026Football events hosted in Milan generated €195.9 million in economic activation in 2026 through Nov. 8, 2026, ahead of Mexico City at €195.5 million, according to Reputation League estimates.Weekend, 6–8 Nov
- Sinsheim Passes Its 2025 Total From Football Before the End of 2026, at €18.2mFootball events hosted in Sinsheim generated €18.2 million in economic activation in 2026 through Nov. 8, 2026, more than the €18.0 million generated in the whole of 2025, according to Reputation League estimates.Weekend, 6–8 Nov
- Freiburg Passes Its 2025 Total From Football Before the End of 2026, at €30.8mFootball events hosted in Freiburg generated €30.8 million in economic activation in 2026 through Nov. 8, 2026, more than the €29.7 million generated in the whole of 2025, according to Reputation League estimates.Weekend, 6–8 Nov
- Lisbon Passes Its 2025 Total From Football Before the End of 2026, at €38.5mFootball events hosted in Lisbon generated €38.5 million in economic activation in 2026 through Nov. 5, 2026, more than the €36.7 million generated in the whole of 2025, according to Reputation League estimates.European Nights, 3–5 Nov
- Valencia Passes Its 2025 Total From Football Before the End of 2026, at €38.9mFootball events hosted in Valencia generated €38.9 million in economic activation in 2026 through Nov. 2, 2026, more than the €38.3 million generated in the whole of 2025, according to Reputation League estimates.Weekend, 30 Oct – 2 Nov
- Astana Records Its Best October From Football Since 2016 at €2.3mFootball events hosted in Astana generated €2.3 million in economic activation in October 2026, the most for any October since at least 2016, according to Reputation League estimates.October 2026
Host cities by month · 2026
| City | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Year |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| New York United States | 357m | 151m | €508m | ||||||||||
| London England | 70.2m | 44.9m | 61.5m | 80.0m | 73.8m | 16.2m | 38.7m | 54.1m | 11.7m | €451m | |||
| Los Angeles United States | 206m | 80.1m | €286m | ||||||||||
| Boston United States | 216m | 42.0m | €258m | ||||||||||
| Miami United States | 132m | 120m | €252m | ||||||||||
| Dallas United States | 151m | 86.9m | €238m | ||||||||||
| Madrid Spain | 24.4m | 31.2m | 35.2m | 41.5m | 13.7m | 16.0m | 17.9m | 24.1m | 10.5m | €215m | |||
| Atlanta United States | 117m | 83.4m | €200m | ||||||||||
| Seattle United States | 125m | 74.3m | €199m | ||||||||||
| Milan Italy | 33.8m | 26.1m | 15.0m | 25.7m | 18.5m | 9.2m | 20.8m | 37.7m | 9.0m | €196m | |||
| Mexico City Mexico | 152m | 44.0m | €196m | ||||||||||
| San Francisco Bay Area United States | 150m | 36.0m | €186m | ||||||||||
| Vancouver Canada | 118m | 56.9m | €174m | ||||||||||
| Kansas City United States | 105m | 63.1m | €168m | ||||||||||
| Philadelphia United States | 135m | 32.2m | €167m |
Top host cities by economic activation in 2026, month by month; values in € millions where not stated. Source: Reputation League, FEAF v3.
Host cities · 2026
| # | City | Country | Events | Spectators | Intl visitors | Overnight stays | Economic activation | vs same date 2025 |
|---|---|---|---|---|---|---|---|---|
| 1 | New York | United States | 8 | 645,186 | 410,000 | 1.32m | €508m | |
| 2 | London | England | 128 | 5,317,636 | 295,000 | 538,000 | €451m | |
| 3 | Los Angeles | United States | 8 | 561,656 | 353,000 | 1.12m | €286m | |
| 4 | Boston | United States | 7 | 447,283 | 278,000 | 872,000 | €258m | |
| 5 | Miami | United States | 7 | 449,157 | 285,000 | 908,000 | €252m | |
| 6 | Dallas | United States | 9 | 631,843 | 402,000 | 1.28m | €238m | |
| 7 | Madrid | Spain | 67 | 3,358,381 | 266,000 | 418,000 | €215m | +3% |
| 8 | Atlanta | United States | 8 | 544,516 | 343,000 | 1.09m | €200m | |
| 9 | Seattle | United States | 6 | 401,400 | 251,000 | 792,000 | €199m | |
| 10 | Milan | Italy | 40 | 2,864,602 | 210,000 | 307,000 | €196m | |
| 11 | Mexico City | Mexico | 5 | 404,120 | 255,000 | 811,000 | €196m | |
| 12 | San Francisco Bay Area | United States | 6 | 411,345 | 251,000 | 779,000 | €186m | |
| 13 | Vancouver | Canada | 7 | 367,479 | 228,000 | 717,000 | €174m | |
| 14 | Kansas City | United States | 6 | 413,169 | 258,000 | 816,000 | €168m | |
| 15 | Philadelphia | United States | 6 | 409,894 | 250,000 | 776,000 | €167m | |
| 16 | Houston | United States | 7 | 480,184 | 298,000 | 937,000 | €165m | |
| 17 | Manchester | England | 39 | 2,408,830 | 167,000 | 242,000 | €139m | |
| 18 | Munich | Germany | 23 | 1,649,145 | 133,000 | 216,000 | €126m | |
| 19 | Paris | France | 39 | 1,514,337 | 105,000 | 206,000 | €124m | +29% |
| 20 | Toronto | Canada | 6 | 258,088 | 157,000 | 489,000 | €112m | |
| 21 | Liverpool | England | 38 | 2,158,197 | 135,000 | 222,000 | €111m | +11% |
| 22 | Rome | Italy | 41 | 1,713,747 | 106,000 | 182,000 | €100m | |
| 23 | Seville | Spain | 42 | 2,086,027 | 114,000 | 221,000 | €98.2m | +22% |
| 24 | Monterrey | Mexico | 4 | 204,716 | 126,000 | 396,000 | €97.2m | |
| 25 | Dortmund | Germany | 20 | 1,618,961 | 116,000 | 164,000 | €92.4m | +4% |
Top 25 host cities by economic activation, 1 Jan to 8 Nov 2026. Source: Reputation League, FEAF v3.
Competitions · 2026
World Cup€3.25bn · 104 events
Premier League€651m · 294 events
Champions League€594m · 153 events
Bundesliga€488m · 252 events
Serie A€427m · 324 events
LaLiga€412m · 328 events
Ligue 1€294m · 250 events
Europa League€265m · 152 events
Nations League€241m · 100 events
FA Cup€117m · 63 events
Conference League€93.8m · 99 events
DFB-Pokal€66.5m · 53 events
Coupe de France€38.2m · 31 events
Copa del Rey€35.7m · 21 events
Coppa Italia€28.4m · 39 events
Events that activated the most · 2026
| 19 Jul 2026 | Spain – Argentina World Cup · New York | €81.1m |
| 5 Jul 2026 | Brazil – Norway World Cup · New York | €69.8m |
| 30 Jun 2026 | France – Sweden World Cup · New York | €69.8m |
| 25 Jun 2026 | Ecuador – Germany World Cup · New York | €57.5m |
| 27 Jun 2026 | Panama – England World Cup · New York | €57.5m |
Latest events · 2026
| Date | Event | Competition | Host city | Spectators | Intl visitors | Economic activation |
|---|---|---|---|---|---|---|
| 8 Nov 2026 | FC Internazionale Milano – Como 1907 | Serie A | Milan | 77,593 | 5,500 | €5.1m |
| 8 Nov 2026 | Club Atlético de Madrid – FC Barcelona | LaLiga | Madrid | 69,788 | 5,400 | €4.2m |
| 8 Nov 2026 | Manchester United – Aston Villa | Premier League | Manchester | 74,149 | 4,700 | €4.0m |
| 8 Nov 2026 | 1. FC Köln – Bayer 04 Leverkusen | Bundesliga | Cologne | 50,000 | 830 | €2.0m |
| 8 Nov 2026 | SSC Napoli – SS Lazio | Serie A | Naples | 47,000 | 1,700 | €2.0m |
| 8 Nov 2026 | Sunderland AFC – Chelsea | Premier League | Sunderland | 39,440 | 740 | €1.6m |
| 8 Nov 2026 | Crystal Palace – Liverpool | Premier League | London | 24,194 | 670 | €1.5m |
| 8 Nov 2026 | Racing Club de Lens – Olympique de Marseille | Ligue 1 | Lens | 38,170 | 830 | €1.5m |
| 8 Nov 2026 | Brighton & Hove Albion – Brentford | Premier League | Brighton | 31,629 | 680 | €1.4m |
| 8 Nov 2026 | SC Freiburg – 1. FC Union Berlin | Bundesliga | Freiburg | 33,400 | 520 | €1.3m |
| 8 Nov 2026 | Genoa Cricket and Football Club – AC Milan | Serie A | Genoa | 30,987 | 620 | €1.3m |
| 8 Nov 2026 | Real Sociedad de Fútbol – Rayo Vallecano de Madrid | LaLiga | San Sebastián | 30,638 | 1,100 | €1.2m |
Calendar year
This view counts every assessed event between 1 January and 31 December, the period cities, tourism boards and budgets work with. The rest of the platform follows the football season. The two are never added together.
Season viewCity Account
Public figures cover 2025 and 2026. Every assessment since 2016 for any host city, month by month, with the comparison against peer cities, is available in the City Account.
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