Milestone Moderate · Weekend, 16–19 Oct
London Passes 100,000 Football Overnight Stays This Season
Football matches have brought about 101,000 overnight stays to London so far in the 2026-27 season, after Tottenham Hotspur-Coventry City on Oct. 19, according to Reputation League estimates.
- Overnight stays
- 101,000
- Economic activation
- €90.0m
- Matches
- 26
- International visitors
- 45,200
- London ranks 1st of 205 host cities for football-related overnight stays this season
- Its 26 matches have generated €90.0 million in economic activation
- They have drawn an estimated 45,200 international visitors since August
FEAF v3 estimates, conservative floor values. Attendance as reported; international visitors and overnight stays are modelled.
Source: Reputation League, Economic Activation Platform (FEAF v3). Weekend, 16–19 Oct. Published 20.10.2026.