Milestone Moderate · International Window, 25–28 Sep
London Passes 50,000 Football Overnight Stays This Season
Football matches have brought about 57,800 overnight stays to London so far in the 2026-27 season, after England-Spain on Sept. 26, according to Reputation League estimates.
- Overnight stays
- 57,800
- Economic activation
- €54.7m
- Matches
- 17
- International visitors
- 26,900
- London ranks 2nd of 162 host cities for football-related overnight stays this season
- Its 17 matches have generated €54.7 million in economic activation
- They have drawn an estimated 26,900 international visitors since August
FEAF v3 estimates, conservative floor values. Attendance as reported; international visitors and overnight stays are modelled.
Source: Reputation League, Economic Activation Platform (FEAF v3). International Window, 25–28 Sep. Published 29.09.2026.