Host city, England · Premier League, Nations League, Champions League, Europa League
London
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 37 fixtures In progress
Football fixtures hosted in London have activated €121m in the city's real economy in the season 2026–27 to date, across 37 fixtures, ranking 1st among host cities assessed by Reputation League.
Season brief · 2026–27, through 8 Nov 2026
London: €120.7m of Economic Activation From Football in 2026–27
The 37 matches hosted in London in the 2026–27 season through 8 Nov 2026 generated €121 million for the city's real economy, according to Reputation League. London ranks 1st among European host cities assessed and 1st in England. Over the full 2025–26 season, football generated €583 million in London across 171 matches.
Accommodation accounted for €40.1 million, hospitality €39.8 million, transport €28.1 million and retail €12.7 million. The matches drew 1,455,600 spectators, including 66,800 international visitors, and about 134,500 overnight stays.
Arsenal's 6 home matches accounted for €29.5 million, England's 2 for €25.6 million and Tottenham Hotspur's 5 for €24.0 million. The largest single match was England–Spain (UEFA Nations League, 26 Sep 2026) at €13.2 million.
| Season 2026–27, through 8 Nov 2026 | €121 million | 37 matches |
|---|---|---|
| Season 2025–26, full season | €583 million | 171 matches |
| International visitors, season to date | 66,800 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 8 Nov 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- London Accounts for 37% of Premier League Matchday 10's €20.7mWeekend, 6–8 Nov
- Premier League Accounts for 28% of €74.8m in Economic Activation Over Nov. 6-8 WeekendWeekend, 6–8 Nov
- Sport Lisboa e Benfica European Nights in Lisbon Average €3.72m, 156% Above the Europa League AverageEuropean Nights, 3–5 Nov
- Champions League Accounts for 57% of €85.7m Across Nov. 3-5 European NightsEuropean Nights, 3–5 Nov
- Fulham-Newcastle United Meetings Average €1.3m Against a €1.7m Fulham Home FigurePreview, 7 Nov
- Manchester United Moves to the Top of Manchester's Football EconomyEuropean Nights, 3–5 Nov
- Versus average 2016–2025
- −6%
- Last full season, 2025–26
- €583m
- Average 2016–2025
- €541m
Economic activation per fixture: €3.3m against an average of €3.5m
Rank 1, 171 fixtures
Per season, 8 seasons, COVID-affected seasons excluded
Analytics
London is accommodation-led: 33% of economic activation, against 24% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | London | All host cities |
|---|---|---|
| Accommodation | 33.2% | 24.2% |
| Hospitality | 33.0% | 38.3% |
| Transport | 23.3% | 25.6% |
| Retail | 10.5% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (37 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure