Weekend, 6–8 Nov
London Accounts for 37% of Premier League Matchday 10's €20.7m
The 10 matches of Premier League Matchday 10 played Nov. 6-8, 2026 generated €20.7 million in economic activation across 8 host cities, led by Arsenal-Hull City AFC in London at €4.3 million, according to Reputation League.
QuotableArsenal moved to the top of the Premier League economic table at €28.2 million.
London accounted for 37% of the round's economic activation, against €21.2 million averaged per round across the previous 9 rounds of the 2026-27 Premier League season. The 10 matches drew 407,000 spectators in their host cities, including 14,800 international visitors, with Manchester United-Aston Villa in Manchester drawing the most, 4,700. Arsenal moved to the top of the Premier League economic table, with €28.2 million attributed across all competitions. Through Nov. 8, 2026, the Premier League had generated €211.8 million across 100 matches in the 2026-27 season.
Matches by economic activation
| Match | City | Economic activation |
|---|---|---|
| Arsenal-Hull City AFC | London | €4.3m |
| Manchester United-Aston Villa | Manchester | €4.0m |
| Everton-Coventry City | Liverpool | €2.2m |
| Fulham-Newcastle United | London | €1.8m |
| Leeds United-Tottenham Hotspur | Leeds | €1.6m |
| Sunderland AFC-Chelsea | Sunderland | €1.6m |
| Crystal Palace-Liverpool | London | €1.5m |
| Brighton & Hove Albion-Brentford | Brighton | €1.4m |
| Nottingham Forest-Manchester City | Nottingham | €1.3m |
| Ipswich Town-AFC Bournemouth | Ipswich | €1.1m |
Source: Reputation League, FEAF v3. Method: reputationleague.com/methodology.
Source: Reputation League, Economic Activation Platform (FEAF v3). Weekend, 6–8 Nov. Published 09.11.2026.