European Nights, 3–5 Nov
Sport Lisboa e Benfica European Nights in Lisbon Average €3.72m, 158% Above the Europa League Average
The 17 matches of Europa League Matchday 4 played Nov. 5 generated €24.5 million in economic activation across 17 host cities, led by AC Milan-Ferencvárosi TC in Milan at €3.9 million, according to Reputation League.
QuotableAC Milan's Europa League nights in Milan averaged €5.27m, 265% above the competition average.
The 2 Europa League league-phase nights AC Milan hosted at Giuseppe Meazza in Milan, on Sept. 16, 2026 against Sport Lisboa e Benfica and Nov. 5, 2026 against Ferencvárosi TC (kick-off 18:45 CET), averaged €5.27 million in economic activation in the city, 265% above the average of the 55 league-phase matches played in 30 host cities by Nov. 5, 2026 (€1.45 million). The 2 Europa League league-phase nights Sport Lisboa e Benfica hosted at Estádio da Luz in Lisbon, on Oct. 15, 2026 against Celtic Football Club and Nov. 5, 2026 against Lech Poznań (kick-off 21:00 CET), averaged €3.72 million in economic activation in the city, 158% above the average of the 55 league-phase matches played in 30 host cities by Nov. 5, 2026 (€1.45 million). The 3 Europa League league-phase nights Celtic Football Club hosted at Celtic Park in Glasgow, on Sept. 17, 2026 against Ferencvárosi TC and Oct. 22, 2026 against RC Celta de Vigo and Nov. 5, 2026 against Beşiktaş JK (kick-off 21:00 CET), averaged €2.96 million in economic activation in the city, 105% above the average of the 55 league-phase matches played in 30 host cities by Nov. 5, 2026 (€1.45 million). That was 4% above the average of €23.6 million across the previous 3 rounds of the 2026-27 Europa League season. The 17 matches of Matchday 4 drew 398,000 spectators in their host cities, including 21,200 international visitors, and 31,700 overnight stays. The leading host cities were Milan (€3.9 million), Lisbon (€3.3 million), Glasgow (€2.9 million). Through Nov. 5, 2026, the Europa League had generated €95.4 million across 70 matches in the 2026-27 season. It ranked 2nd of the 4 complete rounds of the Europa League 2026-27 season.
Matches by economic activation
| Match | City | Economic activation |
|---|---|---|
| AC Milan-Ferencvárosi TC | Milan | €3.9m |
| Sport Lisboa e Benfica-Lech Poznań | Lisbon | €3.3m |
| Celtic Football Club-Beşiktaş JK | Glasgow | €2.9m |
| Sunderland AFC-GNK Dinamo Zagreb | Sunderland | €2.6m |
| Real Sociedad de Fútbol-Olympique Lyonnais | San Sebastián | €2.0m |
| Bayer 04 Leverkusen-Olympique de Marseille | Leverkusen | €2.0m |
| Crystal Palace-TSG 1899 Hoffenheim | London | €1.5m |
| AZ Alkmaar-Juventus Football Club | Alkmaar | €1.1m |
| Levski Sofia-Jagiellonia Białystok | Sofia | €895,000 |
| RSC Anderlecht-FC Red Bull Salzburg | Brussels | €855,000 |
| AC Sparta Praha-AFC Bournemouth | Prague | €844,000 |
| RC Celta de Vigo-R. Union Saint-Gilloise | Vigo | €788,000 |
Source: Reputation League, FEAF v3. Method: reputationleague.com/methodology.
Source: Reputation League, Economic Activation Platform (FEAF v3). European Nights, 3–5 Nov. Published 06.11.2026.