Host city, Kazakhstan · Conference League
Almaty
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 1 fixture In progress
Football fixtures hosted in Almaty have activated €0.31m in the city's real economy in the season 2026–27 to date, across 1 fixture, ranking 190th among host cities assessed by Reputation League.
Season brief · 2026–27, through 22 Oct 2026
Almaty: €0.3m of Economic Activation From Football in 2026–27
The 1 match hosted in Almaty in the 2026–27 season through 22 Oct 2026 generated €310,000 for the city's real economy, according to Reputation League. Almaty ranks 190th among European host cities assessed. Over the full 2025–26 season, football generated €2.7 million in Almaty across 4 matches.
Hospitality accounted for €150,000, transport €70,000, accommodation €50,000 and retail €40,000. The matches drew 9,440 spectators, including 267 international visitors, and about 508 overnight stays.
FC Kairat's 1 home match accounted for €310,000. The largest single match was FC Kairat–Panathinaikos FC (UEFA Conference League, 22 Oct 2026) at €310,000.
| Season 2026–27, through 22 Oct 2026 | €310,000 | 1 match |
|---|---|---|
| Season 2025–26, full season | €2.7 million | 4 matches |
| International visitors, season to date | 267 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 22 Oct 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- Conference League Matches Average €790,000 in Their Host Cities, 66% More Than at the Same Date of 2025-26European Nights, 20–22 Oct
- Champions League Accounts for 67% of €92.9m in Economic Activation on Oct. 20-22 European NightsEuropean Nights, 20–22 Oct
- Versus average 2021–2025
- −30%
- Last full season, 2025–26
- €2.7m
- Average 2021–2025
- €1.6m
Economic activation per fixture: €0.31m against an average of €0.44m
Rank 113, 4 fixtures
Per season, 2 seasons
Analytics
Almaty is running 47% behind its usual pace after 1 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (2 seasons, COVID-affected seasons excluded). A usual full season closes near €1.4m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €0.31m | €0.59m |
Almaty is hospitality-led: 48% of economic activation, against 38% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Almaty | All host cities |
|---|---|---|
| Accommodation | 16.8% | 24.2% |
| Hospitality | 48.5% | 38.3% |
| Transport | 22.2% | 25.6% |
| Retail | 12.6% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (1 fixture in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure