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Amsterdam

€504m
Economic activation hosted · rank #21
44 fixtures hosted in all periods tracked
All periods2025–262024–252023–242022–232021–2220212019–202018–192016–17
Per fixture€11.5m
Top fixture€17.0m
All periods tracked€504m
Competitions4

By season

By calendar year

By competition · All periods

  • Champions League20 fixtures€228m
  • Europa League18 fixtures€205m
  • EURO4 fixtures€46.7m
  • Conference League2 fixtures€24.3m

Fixtures hosted · All periods

Whole-event activation of every assessed fixture played in Amsterdam, whoever was playing.

DateCompetitionMatchHost cityWhole event
28 Jan 2026Champions LeagueAjax - OlympiacosAmsterdam€11.0m
25 Nov 2025Champions LeagueAjax - BenficaAmsterdam€10.8m
5 Nov 2025Champions LeagueAjax - GalatasarayAmsterdam€10.8m
17 Sep 2025Champions LeagueAjax - InterAmsterdam€11.1m
6 Mar 2025Europa LeagueAjax - Eintracht FrankfurtAmsterdam€13.3m
20 Feb 2025Europa LeagueAjax - Union SGAmsterdam€11.0m
30 Jan 2025Europa LeagueAjax - GalatasarayAmsterdam€11.5m
12 Dec 2024Europa LeagueAjax - LazioAmsterdam€10.6m
7 Nov 2024Europa LeagueAjax - M. Tel-AvivAmsterdam€11.4m
26 Sep 2024Europa LeagueAjax - BeşiktaşAmsterdam€11.4m
7 Mar 2024Conference LeagueAjax - Aston VillaAmsterdam€13.2m
15 Feb 2024Conference LeagueAjax - Bodø/GlimtAmsterdam€11.1m
14 Dec 2023Europa LeagueAjax - AEK AthensAmsterdam€11.4m
9 Nov 2023Europa LeagueAjax - Brighton & Hove AlbionAmsterdam€11.0m
21 Sep 2023Europa LeagueAjax - Olympique de MarseilleAmsterdam€11.2m
16 Feb 2023Europa LeagueAjax - Union BerlinAmsterdam€11.5m
26 Oct 2022Champions LeagueAjax - LiverpoolAmsterdam€11.3m
4 Oct 2022Champions LeagueAjax - NapoliAmsterdam€11.2m
7 Sep 2022Champions LeagueAjax - RangersAmsterdam€11.2m
15 Mar 2022Champions LeagueAjax - BenficaAmsterdam€13.7m
7 Dec 2021Champions LeagueAjax - Sporting CPAmsterdam€8.4m
19 Oct 2021Champions LeagueAjax - Borussia DortmundAmsterdam€11.4m
28 Sep 2021Champions LeagueAjax - BeşiktaşAmsterdam€11.1m
26 Jun 2021EUROWales - DenmarkAmsterdam€17.0m
21 Jun 2021EURONetherlands - North MacedoniaAmsterdam€9.8m
17 Jun 2021EURONetherlands - AustriaAmsterdam€9.8m
13 Jun 2021EURONetherlands - UkraineAmsterdam€10.2m
27 Feb 2020Europa LeagueAjax - GetafeAmsterdam€13.0m
10 Dec 2019Champions LeagueAjax - ValenciaAmsterdam€11.0m
23 Oct 2019Champions LeagueAjax - ChelseaAmsterdam€11.1m
17 Sep 2019Champions LeagueAjax - LOSC LilleAmsterdam€10.9m
8 May 2019Champions LeagueAjax - Tottenham HotspurAmsterdam€13.3m
10 Apr 2019Champions LeagueAjax - JuventusAmsterdam€12.8m
13 Feb 2019Champions LeagueAjax - Real MadridAmsterdam€13.3m
12 Dec 2018Champions LeagueAjax - FC Bayern MünchenAmsterdam€11.1m
23 Oct 2018Champions LeagueAjax - BenficaAmsterdam€11.1m
19 Sep 2018Champions LeagueAjax - AEK AthensAmsterdam€11.1m
3 May 2017Europa LeagueAjax - Olympique LyonnaisAmsterdam€13.2m
13 Apr 2017Europa LeagueAjax - Schalke 04Amsterdam€13.3m
16 Mar 2017Europa LeagueAjax - CopenhagenAmsterdam€13.2m
23 Feb 2017Europa LeagueAjax - Legia WarszawaAmsterdam€13.2m
24 Nov 2016Europa LeagueAjax - PanathinaikosAmsterdam€8.7m
3 Nov 2016Europa LeagueAjax - Celta VigoAmsterdam€9.4m
29 Sep 2016Europa LeagueAjax - Standard LiègeAmsterdam€6.6m

Source: Reputation League · FEAF v2.2 · whole-event activation of fixtures hosted in Amsterdam · conservative floor estimate

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