Host city, Netherlands · Nations League, Conference League
Amsterdam
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 2 fixtures In progress
Football fixtures hosted in Amsterdam have activated €14.2m in the city's real economy in the season 2026–27 to date, across 2 fixtures, ranking 23rd among host cities assessed by Reputation League.
Season brief · 2026–27, through 22 Oct 2026
Amsterdam: €14.2m From Football, the Highest at This Point of the Season Since 2016–17
The 2 matches hosted in Amsterdam in the 2026–27 season through 22 Oct 2026 generated €14.2 million for the city's real economy, according to Reputation League. Amsterdam ranks 23rd among European host cities assessed and 1st in Netherlands. At the same date of the 2025–26 season, the figure stood at €5.7 million: 149% more in 2026–27. It is the highest total at this point of any season since 2016–17; the previous best at this date was €11.5 million, in 2021–22. Over the full 2025–26 season, football generated €22.1 million in Amsterdam across 4 matches.
Accommodation accounted for €5.8 million, hospitality €3.6 million, transport €3.1 million and retail €1.7 million. The matches drew 103,200 spectators, including 5,700 international visitors, and about 21,500 overnight stays.
Netherlands's 1 home match accounted for €9.0 million and AFC Ajax's 1 for €5.1 million. The largest single match was Netherlands–Germany (UEFA Nations League, 24 Sep 2026) at €9.0 million.
| Season 2026–27, through 22 Oct 2026 | €14.2 million | 2 matches |
|---|---|---|
| Season 2025–26, same date | €5.7 million | |
| Previous best at this date (2021–22) | €11.5 million | |
| Season 2025–26, full season | €22.1 million | 4 matches |
| International visitors, season to date | 5,700 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 22 Oct 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- Conference League Matches Average €790,000 in Their Host Cities, 66% More Than at the Same Date of 2025-26European Nights, 20–22 Oct
- Champions League Accounts for 67% of €92.9m in Economic Activation on Oct. 20-22 European NightsEuropean Nights, 20–22 Oct
- Nations League Matchday 1 Generates €63.9m in Economic Activation, Led by LondonInternational Window, 25–28 Sep
- Netherlands-Germany Sets Economic Record for Amsterdam at €9.0mInternational Window, 24 Sep
- Two Matches Account for 67% of €19.9m in Economic Activation in Sept. 24 International WindowInternational Window, 24 Sep
- Versus average 2016–2025
- +22%
- Last full season, 2025–26
- €22.1m
- Average 2016–2025
- €29.8m
Economic activation per fixture: €7.1m against an average of €5.8m
Rank 48, 4 fixtures
Per season, 7 seasons, COVID-affected seasons excluded
Analytics
Amsterdam is running 35% ahead of its usual pace after 2 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (7 seasons, COVID-affected seasons excluded). A usual full season closes near €35.0m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €9.0m | €5.2m |
| 2 | €14.2m | €10.5m |
Amsterdam is accommodation-led: 41% of economic activation, against 24% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Amsterdam | All host cities |
|---|---|---|
| Accommodation | 41.0% | 24.2% |
| Hospitality | 25.4% | 38.3% |
| Transport | 21.6% | 25.6% |
| Retail | 12.0% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (2 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure