Host city, Kazakhstan · Nations League
Astana
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 2 fixtures In progress
Football fixtures hosted in Astana have activated €2.3m in the city's real economy in the season 2026–27 to date, across 2 fixtures, ranking 116th among host cities assessed by Reputation League.
Season brief · 2026–27, through 6 Oct 2026
Astana: €2.3m From Football, the Highest at This Point of the Season Since 2016–17
The 2 matches hosted in Astana in the 2026–27 season through 6 Oct 2026 generated €2.3 million for the city's real economy, according to Reputation League. Astana ranks 116th among European host cities assessed. At the same date of the 2024–25 season, the figure stood at €150,000: 1438% more in 2026–27. It is the highest total at this point of any season since 2016–17; the previous best at this date was €710,000, in 2018–19. Over the full 2024–25 season, football generated €830,000 in Astana across 3 matches.
Accommodation accounted for €1.2 million, hospitality €440,000, transport €440,000 and retail €260,000. The matches drew 30,400 spectators, including 608 international visitors, and about 9,290 overnight stays.
Kazakhstan's 2 home matches accounted for €2.3 million. The largest single match was Kazakhstan–Moldova (UEFA Nations League, 2 Oct 2026) at €1.5 million.
| Season 2026–27, through 6 Oct 2026 | €2.3 million | 2 matches |
|---|---|---|
| Season 2024–25, same date | €150,000 | |
| Previous best at this date (2018–19) | €710,000 | |
| Season 2024–25, full season | €830,000 | 3 matches |
| International visitors, season to date | 608 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 6 Oct 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- Astana Records Its Best October From Football Since 2016 at €2.3mOctober 2026
- Two Matches Account for 63% of €26.7m in Economic Activation in Oct. 6 International WindowInternational Window, 6 Oct
- Paris Accounts for 23% of €72.1m in Economic Activation in Oct. 2-5 International WindowInternational Window, 2–5 Oct
- Nations League Matchday 4 Generates €63.1m in Economic Activation, Led by LondonInternational Window, 2–5 Oct
- Nations League Matchday 3 Sets 2026-27 Season High at €64.2m in Economic ActivationInternational Window, 2–5 Oct
- Versus average 2016–2024
- +129%
- Last full season, 2024–25
- €0.83m
- Average 2016–2024
- €1.6m
Economic activation per fixture: €1.2m against an average of €0.51m
Rank 151, 3 fixtures
Per season, 5 seasons, COVID-affected seasons excluded
Analytics
Astana is running 192% ahead of its usual pace after 2 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (5 seasons, COVID-affected seasons excluded). A usual full season closes near €1.4m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €1.5m | €0.51m |
| 2 | €2.3m | €0.80m |
Astana is accommodation-led: 51% of economic activation, against 24% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Astana | All host cities |
|---|---|---|
| Accommodation | 51.1% | 24.2% |
| Hospitality | 19.0% | 38.3% |
| Transport | 18.9% | 25.6% |
| Retail | 11.0% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (2 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure