Host city, Germany · DFB-Pokal
Braunschweig
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 1 fixture In progress
Football fixtures hosted in Braunschweig have activated €0.73m in the city's real economy in the season 2026–27 to date, across 1 fixture, ranking 162nd among host cities assessed by Reputation League.
Season brief · 2026–27, through 23 Aug 2026
Braunschweig: €0.7m of Economic Activation From Football in 2026–27
The 1 match hosted in Braunschweig in the 2026–27 season through 23 Aug 2026 generated €730,000 for the city's real economy, according to Reputation League. Braunschweig ranks 162nd among European host cities assessed and 26th in Germany. Over the full 2025–26 season, football generated €720,000 in Braunschweig across 1 match.
Hospitality accounted for €390,000, transport €190,000, retail €80,000 and accommodation €60,000. The matches drew 21,500 spectators, including 203 international visitors, and about 579 overnight stays.
Eintracht Braunschweig's 1 home match accounted for €730,000. The largest single match was Eintracht Braunschweig–1. FC Union Berlin (DFB-Pokal, 23 Aug 2026) at €730,000.
| Season 2026–27, through 23 Aug 2026 | €730,000 | 1 match |
|---|---|---|
| Season 2025–26, full season | €720,000 | 1 match |
| International visitors, season to date | 203 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 23 Aug 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- Versus average 2018–2025
- +26%
- Last full season, 2025–26
- €0.72m
- Average 2018–2025
- €0.69m
Economic activation per fixture: €0.73m against an average of €0.58m
Rank 154, 1 fixture
Per season, 5 seasons, COVID-affected seasons excluded
Analytics
Braunschweig is running 38% ahead of its usual pace after 1 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (5 seasons, COVID-affected seasons excluded). A usual full season closes near €0.52m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €0.73m | €0.52m |
Braunschweig is hospitality-led: 54% of economic activation, against 38% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Braunschweig | All host cities |
|---|---|---|
| Accommodation | 8.7% | 24.2% |
| Hospitality | 54.2% | 38.3% |
| Transport | 26.5% | 25.6% |
| Retail | 10.7% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (1 fixture in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure