Host city, Wales · Nations League
Cardiff
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 2 fixtures In progress
Football fixtures hosted in Cardiff have activated €6.1m in the city's real economy in the season 2026–27 to date, across 2 fixtures, ranking 60th among host cities assessed by Reputation League.
Season brief · 2026–27, through 4 Oct 2026
Cardiff: €6.1m of Economic Activation From Football in 2026–27
The 2 matches hosted in Cardiff in the 2026–27 season through 4 Oct 2026 generated €6.1 million for the city's real economy, according to Reputation League. Cardiff ranks 60th among European host cities assessed. Over the full 2022–23 season, football generated €710,000 in Cardiff across 1 match.
Accommodation accounted for €2.2 million, hospitality €1.6 million, transport €1.4 million and retail €820,000. The matches drew 57,200 spectators, including 1,140 international visitors, and about 14,600 overnight stays.
Wales's 2 home matches accounted for €6.1 million. The largest single match was Wales–Norway (UEFA Nations League, 1 Oct 2026) at €3.4 million.
| Season 2026–27, through 4 Oct 2026 | €6.1 million | 2 matches |
|---|---|---|
| Season 2022–23, full season | €710,000 | 1 match |
| International visitors, season to date | 1,140 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 4 Oct 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- Paris Accounts for 23% of €72.1m in Economic Activation in Oct. 2-5 International WindowInternational Window, 2–5 Oct
- Nations League Matchday 4 Generates €63.1m in Economic Activation, Led by LondonInternational Window, 2–5 Oct
- Nations League Matchday 3 Sets 2026-27 Season High at €64.2m in Economic ActivationInternational Window, 2–5 Oct
- Two Matches Account for 39% of €43.0m in Economic Activation in Sept. 29-Oct. 1 International WindowInternational Window, 29 Sep – 1 Oct
- Versus average 2016–2022
- +54%
- Last full season, 2022–23
- €0.71m
- Average 2016–2022
- €11.9m
Economic activation per fixture: €3.0m against an average of €2.0m
Rank 160, 1 fixture
Per season, 4 seasons, COVID-affected seasons excluded
Analytics
Cardiff is running 32% behind its usual pace after 2 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (4 seasons, COVID-affected seasons excluded). A usual full season closes near €8.9m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €3.4m | €0.57m |
| 2 | €6.1m | €8.9m |
Cardiff is accommodation-led: 37% of economic activation, against 24% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Cardiff | All host cities |
|---|---|---|
| Accommodation | 37.0% | 24.2% |
| Hospitality | 26.2% | 38.3% |
| Transport | 23.3% | 25.6% |
| Retail | 13.6% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (2 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure