Host city, Finland · Nations League
Helsinki
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 2 fixtures In progress
Football fixtures hosted in Helsinki have activated €3.1m in the city's real economy in the season 2026–27 to date, across 2 fixtures, ranking 98th among host cities assessed by Reputation League.
Season brief · 2026–27, through 3 Oct 2026
Helsinki: €3.1m From Football, the Highest at This Point of the Season Since 2021–22
The 2 matches hosted in Helsinki in the 2026–27 season through 3 Oct 2026 generated €3.1 million for the city's real economy, according to Reputation League. Helsinki ranks 98th among European host cities assessed. It is the highest total at this point of any season since 2021–22; the previous best at this date was €590,000, in 2022–23. Over the full 2024–25 season, football generated €750,000 in Helsinki across 3 matches.
Accommodation accounted for €970,000, hospitality €930,000, transport €750,000 and retail €430,000. The matches drew 32,100 spectators, including 643 international visitors, and about 7,030 overnight stays.
Finland's 2 home matches accounted for €3.1 million. The largest single match was Finland–Albania (UEFA Nations League, 3 Oct 2026) at €2.4 million.
| Season 2026–27, through 3 Oct 2026 | €3.1 million | 2 matches |
|---|---|---|
| Previous best at this date (2022–23) | €590,000 | |
| Season 2024–25, full season | €750,000 | 3 matches |
| International visitors, season to date | 643 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 3 Oct 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- Paris Accounts for 23% of €72.1m in Economic Activation in Oct. 2-5 International WindowInternational Window, 2–5 Oct
- Nations League Matchday 3 Sets 2026-27 Season High at €64.2m in Economic ActivationInternational Window, 2–5 Oct
- Two Matches Account for 39% of €43.0m in Economic Activation in Sept. 29-Oct. 1 International WindowInternational Window, 29 Sep – 1 Oct
- Nations League Matchday 2 Generates €50.2m in Economic Activation, Led by ViennaInternational Window, 25–28 Sep
- Versus average 2021–2024
- +299%
- Last full season, 2024–25
- €0.75m
- Average 2021–2024
- €1.2m
Economic activation per fixture: €1.5m against an average of €0.39m
Rank 157, 3 fixtures
Per season, 4 seasons
Analytics
Helsinki is running 293% ahead of its usual pace after 2 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (4 seasons, COVID-affected seasons excluded). A usual full season closes near €1.2m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €0.70m | €0.36m |
| 2 | €3.1m | €0.79m |
Helsinki is accommodation-led: 31% of economic activation, against 24% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Helsinki | All host cities |
|---|---|---|
| Accommodation | 31.3% | 24.2% |
| Hospitality | 30.3% | 38.3% |
| Transport | 24.3% | 25.6% |
| Retail | 14.0% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (2 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure