Host city, Germany · DFB-Pokal
Jena
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 1 fixture In progress
Football fixtures hosted in Jena have activated €0.41m in the city's real economy in the season 2026–27 to date, across 1 fixture, ranking 182nd among host cities assessed by Reputation League.
Season brief · 2026–27, through 23 Aug 2026
Jena: €0.4m of Economic Activation From Football in 2026–27
The 1 match hosted in Jena in the 2026–27 season through 23 Aug 2026 generated €410,000 for the city's real economy, according to Reputation League. Jena ranks 182nd among European host cities assessed and 35th in Germany. Over the full 2024–25 season, football generated €590,000 in Jena across 1 match.
Hospitality accounted for €230,000, transport €110,000, retail €40,000 and accommodation €30,000. The matches drew 11,500 spectators, including 96 international visitors, and about 297 overnight stays.
FC Carl Zeiss Jena's 1 home match accounted for €410,000. The largest single match was FC Carl Zeiss Jena–SV Darmstadt 98 (DFB-Pokal, 23 Aug 2026) at €410,000.
| Season 2026–27, through 23 Aug 2026 | €410,000 | 1 match |
|---|---|---|
| Season 2024–25, full season | €590,000 | 1 match |
| International visitors, season to date | 96 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 23 Aug 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- Versus average 2016–2024
- +2%
- Last full season, 2024–25
- €0.59m
- Average 2016–2024
- €0.40m
Economic activation per fixture: €0.41m against an average of €0.40m
Rank 166, 1 fixture
Per season, 5 seasons, COVID-affected seasons excluded
Analytics
Jena is in line with its usual pace after 1 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (5 seasons, COVID-affected seasons excluded). A usual full season closes near €0.40m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €0.41m | €0.40m |
Jena is hospitality-led: 55% of economic activation, against 38% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Jena | All host cities |
|---|---|---|
| Accommodation | 7.9% | 24.2% |
| Hospitality | 54.9% | 38.3% |
| Transport | 26.5% | 25.6% |
| Retail | 10.7% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (1 fixture in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure