Host city, France · Ligue 1, Champions League
Lens
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 7 fixtures In progress
Football fixtures hosted in Lens have activated €11.2m in the city's real economy in the season 2026–27 to date, across 7 fixtures, ranking 35th among host cities assessed by Reputation League.
Season brief · 2026–27, through 8 Nov 2026
Lens: €11.2m From Football, 34% Above the Same Date of 2025–26
The 7 matches hosted in Lens in the 2026–27 season through 8 Nov 2026 generated €11.2 million for the city's real economy, according to Reputation League. Lens ranks 35th among European host cities assessed and 5th in France. At the same date of the 2025–26 season, the figure stood at €8.3 million: 34% more in 2026–27. Over the full 2025–26 season, football generated €26.8 million in Lens across 19 matches.
Hospitality accounted for €5.6 million, transport €3.1 million, retail €1.4 million and accommodation €1.1 million. The matches drew 264,600 spectators, including 6,980 international visitors, and about 12,800 overnight stays.
Racing Club de Lens's 7 home matches accounted for €11.2 million. The largest single match was Racing Club de Lens–Sporting Clube de Portugal (UEFA Champions League, 13 Oct 2026) at €2.1 million.
| Season 2026–27, through 8 Nov 2026 | €11.2 million | 7 matches |
|---|---|---|
| Season 2025–26, same date | €8.3 million | |
| Season 2025–26, full season | €26.8 million | 19 matches |
| International visitors, season to date | 6,980 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 8 Nov 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- Paris Accounts for 34% of Ligue 1 Matchday 10's €8.8mWeekend, 6–8 Nov
- Premier League Accounts for 28% of €74.8m in Economic Activation Over Nov. 6-8 WeekendWeekend, 6–8 Nov
- Champions League Accounts for 57% of €85.7m Across Nov. 3-5 European NightsEuropean Nights, 3–5 Nov
- Manchester United Moves to the Top of Manchester's Football EconomyEuropean Nights, 3–5 Nov
- Ligue 1 Matchday 8 Generates €12.1m in Economic Activation, 26% Above 2026-27 AverageWeekend, 23–26 Oct
- Premier League Accounts for 28% of €76.7m in Economic Activation Over Oct. 23-26 WeekendWeekend, 23–26 Oct
- Versus average 2016–2025
- +18%
- Last full season, 2025–26
- €26.8m
- Average 2016–2025
- €19.6m
Economic activation per fixture: €1.6m against an average of €1.4m
Rank 41, 19 fixtures
Per season, 7 seasons, COVID-affected seasons excluded
Analytics
Lens is running 16% ahead of its usual pace after 7 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (7 seasons, COVID-affected seasons excluded). A usual full season closes near €29.7m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €1.4m | €1.1m |
| 2 | €2.7m | €2.4m |
| 3 | €4.2m | €4.1m |
| 4 | €6.3m | €5.5m |
| 5 | €7.6m | €6.8m |
| 6 | €9.7m | €8.3m |
| 7 | €11.2m | €9.7m |
Lens is hospitality-led: 50% of economic activation, against 38% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Lens | All host cities |
|---|---|---|
| Accommodation | 10.1% | 24.2% |
| Hospitality | 49.6% | 38.3% |
| Transport | 27.6% | 25.6% |
| Retail | 12.7% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (7 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure