Host city, Portugal · Europa League, Champions League, Nations League

Lisbon

15Rank
€17.5m

Whole-event economic activation of fixtures hosted, season 2026–27 to date, 5 fixtures In progress

Football fixtures hosted in Lisbon have activated €17.5m in the city's real economy in the season 2026–27 to date, across 5 fixtures, ranking 15th among host cities assessed by Reputation League.

Season brief · 2026–27, through 5 Nov 2026

Lisbon: €17.5m From Football, 47% Above the Same Date of 2025–26

The 5 matches hosted in Lisbon in the 2026–27 season through 5 Nov 2026 generated €17.5 million for the city's real economy, according to Reputation League. Lisbon ranks 15th among European host cities assessed. At the same date of the 2025–26 season, the figure stood at €11.9 million: 47% more in 2026–27. Over the full 2025–26 season, football generated €38.8 million in Lisbon across 11 matches.

Accommodation accounted for €5.8 million, hospitality €5.7 million, transport €3.9 million and retail €2.1 million. The matches drew 253,500 spectators, including 15,600 international visitors, and about 34,100 overnight stays.

Sport Lisboa e Benfica's 2 home matches accounted for €7.4 million, Sporting Clube de Portugal's 2 for €5.7 million and Portugal's 1 for €4.3 million. The largest single match was Portugal–Wales (UEFA Nations League, 24 Sep 2026) at €4.3 million.

Season 2026–27, through 5 Nov 2026€17.5 million5 matches
Season 2025–26, same date€11.9 million
Season 2025–26, full season€38.8 million11 matches
International visitors, season to date15,600

Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 5 Nov 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.

Latest signals

Versus average 2016–2025
+9%

Economic activation per fixture: €3.5m against an average of €3.2m

Last full season, 2025–26
€38.8m

Rank 27, 11 fixtures

Average 2016–2025
€31.6m

Per season, 8 seasons, COVID-affected seasons excluded

Analytics

Lisbon is running 19% ahead of its usual pace after 5 fixtures

Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (8 seasons, COVID-affected seasons excluded). A usual full season closes near €37.3m.

This season Usual pace (2016–2025 average) Range 2016–2025
€0€10m€20m€30m€40m€50m11011fixtures€17.5musual €14.7mFixture 1: €2.9m this season · usual pace €3.0mFixture 2: €7.2m this season · usual pace €5.5mFixture 3: €11.3m this season · usual pace €9.0mFixture 4: €14.2m this season · usual pace €11.8mFixture 5: €17.5m this season · usual pace €14.7m
Source: Reputation League, FEAF v3.
View data
FixtureThis seasonUsual pace
1€2.9m€3.0m
2€7.2m€5.5m
3€11.3m€9.0m
4€14.2m€11.8m
5€17.5m€14.7m

Lisbon is accommodation-led: 33% of economic activation, against 24% across all host cities

Share of real economy activation by sector, season 2026–27 to date.

AccommodationHospitalityTransportRetail
Lisbon
33%33%22%12%
All host cities
24%38%26%12%
Source: Reputation League, FEAF v3.
View data
SectorLisbonAll host cities
Accommodation33.0%24.2%
Hospitality32.6%38.3%
Transport22.4%25.6%
Retail12.0%11.9%

Fixtures with the highest economic activation, 2026–27

  1. Portugal – WalesNations League Lisbon, 24 Sep 2026€4.3m
  2. Sport Lisboa e Benfica – Celtic Football ClubEuropa League Lisbon, 15 Oct 2026€4.1m
  3. Sport Lisboa e Benfica – Lech PoznańEuropa League Lisbon, 5 Nov 2026€3.3m

Full city report

Available on request to host cities, regional authorities and tourism bodies.

  • Fixture-level assessment (5 fixtures in 2026–27)
  • Breakdown by competition and by sector: accommodation, hospitality, transport, retail
  • Historical series since 2016 and peer benchmarking
  • Sources, inputs and confidence level for each figure
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