Host city, Portugal · Europa League, Champions League, Nations League
Lisbon
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 5 fixtures In progress
Football fixtures hosted in Lisbon have activated €17.5m in the city's real economy in the season 2026–27 to date, across 5 fixtures, ranking 15th among host cities assessed by Reputation League.
Season brief · 2026–27, through 5 Nov 2026
Lisbon: €17.5m From Football, 47% Above the Same Date of 2025–26
The 5 matches hosted in Lisbon in the 2026–27 season through 5 Nov 2026 generated €17.5 million for the city's real economy, according to Reputation League. Lisbon ranks 15th among European host cities assessed. At the same date of the 2025–26 season, the figure stood at €11.9 million: 47% more in 2026–27. Over the full 2025–26 season, football generated €38.8 million in Lisbon across 11 matches.
Accommodation accounted for €5.8 million, hospitality €5.7 million, transport €3.9 million and retail €2.1 million. The matches drew 253,500 spectators, including 15,600 international visitors, and about 34,100 overnight stays.
Sport Lisboa e Benfica's 2 home matches accounted for €7.4 million, Sporting Clube de Portugal's 2 for €5.7 million and Portugal's 1 for €4.3 million. The largest single match was Portugal–Wales (UEFA Nations League, 24 Sep 2026) at €4.3 million.
| Season 2026–27, through 5 Nov 2026 | €17.5 million | 5 matches |
|---|---|---|
| Season 2025–26, same date | €11.9 million | |
| Season 2025–26, full season | €38.8 million | 11 matches |
| International visitors, season to date | 15,600 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 5 Nov 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- Sport Lisboa e Benfica European Nights in Lisbon Average €3.72m, 156% Above the Europa League AverageEuropean Nights, 3–5 Nov
- Champions League Accounts for 57% of €85.7m Across Nov. 3-5 European NightsEuropean Nights, 3–5 Nov
- Lisbon Passes Its 2025 Total From Football Before the End of 2026, at €38.5mEuropean Nights, 3–5 Nov
- Champions League Accounts for 67% of €92.9m in Economic Activation on Oct. 20-22 European NightsEuropean Nights, 20–22 Oct
- Champions League Matchday 3 Sets 2026-27 Season High at €62.5m in Economic ActivationEuropean Nights, 20–22 Oct
- Champions League Accounts for 57% of €94.7m in Economic Activation on Oct. 13-15 European NightsEuropean Nights, 13–15 Oct
- Versus average 2016–2025
- +9%
- Last full season, 2025–26
- €38.8m
- Average 2016–2025
- €31.6m
Economic activation per fixture: €3.5m against an average of €3.2m
Rank 27, 11 fixtures
Per season, 8 seasons, COVID-affected seasons excluded
Analytics
Lisbon is running 19% ahead of its usual pace after 5 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (8 seasons, COVID-affected seasons excluded). A usual full season closes near €37.3m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €2.9m | €3.0m |
| 2 | €7.2m | €5.5m |
| 3 | €11.3m | €9.0m |
| 4 | €14.2m | €11.8m |
| 5 | €17.5m | €14.7m |
Lisbon is accommodation-led: 33% of economic activation, against 24% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Lisbon | All host cities |
|---|---|---|
| Accommodation | 33.0% | 24.2% |
| Hospitality | 32.6% | 38.3% |
| Transport | 22.4% | 25.6% |
| Retail | 12.0% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (5 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure