Host city · SpainPeriod 2026–27
Madrid
€38.7m
Economic activation hosted · rank #2
11 fixtures hosted in season 2026–27
Per fixture€3.5m
Top fixture€11.7m
All periods tracked€2.47bn
Competitions2
By season
By calendar year
By competition · 2026–27
- LaLiga10 fixtures€27.0m
- Champions League1 fixture€11.7m
Fixtures hosted · 2026–27
Whole-event activation of every assessed fixture played in Madrid, whoever was playing.
| Date | Competition | Match | Host city | Whole event |
|---|---|---|---|---|
| 20 Sep 2026 | LaLiga | Atlético de Madrid - Real Madrid | Madrid | €3.7m |
| 16 Sep 2026 | LaLiga | Atlético de Madrid - Osasuna | Madrid | €3.2m |
| 15 Sep 2026 | LaLiga | Rayo Vallecano - Espanyol | Madrid | €0.20m |
| 12 Sep 2026 | LaLiga | Real Madrid - Rayo Vallecano | Madrid | €3.8m |
| 8 Sep 2026 | Champions League | Real Madrid - Inter | Madrid | €11.7m |
| 5 Sep 2026 | LaLiga | Rayo Vallecano - Racing Santander | Madrid | €0.24m |
| 30 Aug 2026 | LaLiga | Real Madrid - Málaga | Madrid | €4.0m |
| 26 Aug 2026 | LaLiga | Real Madrid - Real Sociedad | Madrid | €3.8m |
| 23 Aug 2026 | LaLiga | Atlético de Madrid - Villarreal | Madrid | €3.7m |
| 20 Aug 2026 | LaLiga | Rayo Vallecano - Alavés | Madrid | €0.78m |
| 19 Aug 2026 | LaLiga | Atlético de Madrid - Málaga | Madrid | €3.5m |
Source: Reputation League · FEAF v2.2 · whole-event activation of fixtures hosted in Madrid · conservative floor estimate