Host city, Italy · Serie A, Champions League
Naples
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 7 fixtures In progress
Football fixtures hosted in Naples have activated €14.9m in the city's real economy in the season 2026–27 to date, across 7 fixtures, ranking 20th among host cities assessed by Reputation League.
Season brief · 2026–27, through 8 Nov 2026
Naples: €14.9m of Economic Activation From Football in 2026–27
The 7 matches hosted in Naples in the 2026–27 season through 8 Nov 2026 generated €14.9 million for the city's real economy, according to Reputation League. Naples ranks 20th among European host cities assessed and 4th in Italy. Over the full 2025–26 season, football generated €55.4 million in Naples across 25 matches.
Hospitality accounted for €5.8 million, transport €3.7 million, accommodation €3.6 million and retail €1.7 million. The matches drew 307,600 spectators, including 13,300 international visitors, and about 22,300 overnight stays.
SSC Napoli's 7 home matches accounted for €14.9 million. The largest single match was SSC Napoli–Arsenal (UEFA Champions League, 9 Sep 2026) at €3.0 million.
| Season 2026–27, through 8 Nov 2026 | €14.9 million | 7 matches |
|---|---|---|
| Season 2025–26, full season | €55.4 million | 25 matches |
| International visitors, season to date | 13,300 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 8 Nov 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- FC Internazionale Milano's Milan Matches Reach €28.3m, the Most of Any Serie A ClubWeekend, 6–8 Nov
- Premier League Accounts for 28% of €74.8m in Economic Activation Over Nov. 6-8 WeekendWeekend, 6–8 Nov
- Napoli-Lazio Meetings Average €1.5m Against a €2.1m Napoli Home FigurePreview, 8 Nov
- Premier League Accounts for 28% of €76.7m in Economic Activation Over Oct. 23-26 WeekendWeekend, 23–26 Oct
- FC Internazionale Milano-ACF Fiorentina Accounts for 39% of Serie A Matchday 8's €11.9mWeekend, 23–26 Oct
- Champions League Accounts for 67% of €92.9m in Economic Activation on Oct. 20-22 European NightsEuropean Nights, 20–22 Oct
- Versus average 2016–2025
- +14%
- Last full season, 2025–26
- €55.4m
- Average 2016–2025
- €45.5m
Economic activation per fixture: €2.1m against an average of €1.9m
Rank 19, 25 fixtures
Per season, 8 seasons, COVID-affected seasons excluded
Analytics
Naples is running 17% ahead of its usual pace after 7 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (8 seasons, COVID-affected seasons excluded). A usual full season closes near €41.4m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €2.1m | €1.5m |
| 2 | €5.1m | €2.9m |
| 3 | €6.8m | €4.7m |
| 4 | €8.9m | €6.8m |
| 5 | €10.9m | €8.7m |
| 6 | €12.8m | €10.8m |
| 7 | €14.9m | €12.7m |
Naples's economic activation follows the mix of all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Naples | All host cities |
|---|---|---|
| Accommodation | 24.2% | 24.2% |
| Hospitality | 39.1% | 38.3% |
| Transport | 25.2% | 25.6% |
| Retail | 11.4% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (7 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure