Host city, Spain · LaLiga
Pamplona
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 6 fixtures In progress
Football fixtures hosted in Pamplona have activated €3.3m in the city's real economy in the season 2026–27 to date, across 6 fixtures, ranking 88th among host cities assessed by Reputation League.
Season brief · 2026–27, through 7 Nov 2026
Pamplona: €3.3m From Football, 21% Above the Same Date of 2025–26
The 6 matches hosted in Pamplona in the 2026–27 season through 7 Nov 2026 generated €3.3 million for the city's real economy, according to Reputation League. Pamplona ranks 88th among European host cities assessed and 13th in Spain. At the same date of the 2025–26 season, the figure stood at €2.8 million: 21% more in 2026–27. Over the full 2025–26 season, football generated €10.9 million in Pamplona across 19 matches.
Hospitality accounted for €1.8 million, transport €880,000, retail €350,000 and accommodation €330,000. The matches drew 122,300 spectators, including 1,320 international visitors, and about 3,390 overnight stays.
Club Atlético Osasuna's 6 home matches accounted for €3.3 million. The largest single match was Club Atlético Osasuna–Levante Unión Deportiva (LaLiga, 24 Aug 2026) at €650,000.
| Season 2026–27, through 7 Nov 2026 | €3.3 million | 6 matches |
|---|---|---|
| Season 2025–26, same date | €2.8 million | |
| Season 2025–26, full season | €10.9 million | 19 matches |
| International visitors, season to date | 1,320 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 7 Nov 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- Club Atlético de Madrid's Madrid Matches Reach €23.2m, the Most of Any LaLiga ClubWeekend, 6–8 Nov
- Premier League Accounts for 28% of €74.8m in Economic Activation Over Nov. 6-8 WeekendWeekend, 6–8 Nov
- Osasuna-Athletic Club Meetings Average €570,000, With a High of €780,000 in PamplonaPreview, 7 Nov
- LaLiga Matches Average €1.39m in Their Host Cities, 17% More Than at the Same Date of 2025-26Weekend, 16–19 Oct
- Premier League Accounts for 26% of €76.1m in Economic Activation Over Oct. 16-19 WeekendWeekend, 16–19 Oct
- Club Atlético de Madrid Moves to the Top of LaLiga With €15.2m Generated in MadridWeekend, 18–20 Sep
- Versus average 2016–2025
- +11%
- Last full season, 2025–26
- €10.9m
- Average 2016–2025
- €7.7m
Economic activation per fixture: €0.56m against an average of €0.50m
Rank 70, 19 fixtures
Per season, 8 seasons, COVID-affected seasons excluded
Analytics
Pamplona is running 13% ahead of its usual pace after 6 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (8 seasons, COVID-affected seasons excluded). A usual full season closes near €9.6m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €0.65m | €0.41m |
| 2 | €1.2m | €0.94m |
| 3 | €1.7m | €1.4m |
| 4 | €2.2m | €1.9m |
| 5 | €2.7m | €2.4m |
| 6 | €3.3m | €3.0m |
Pamplona is hospitality-led: 53% of economic activation, against 38% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Pamplona | All host cities |
|---|---|---|
| Accommodation | 10.0% | 24.2% |
| Hospitality | 53.1% | 38.3% |
| Transport | 26.3% | 25.6% |
| Retail | 10.6% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (6 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure