Host city, Denmark · Conference League
Randers
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 2 fixtures In progress
Football fixtures hosted in Randers have activated €0.83m in the city's real economy in the season 2026–27 to date, across 2 fixtures, ranking 158th among host cities assessed by Reputation League.
Season brief · 2026–27, through 5 Nov 2026
Randers: €0.8m From Football, 105% Above the Same Date of 2021–22
The 2 matches hosted in Randers in the 2026–27 season through 5 Nov 2026 generated €830,000 for the city's real economy, according to Reputation League. Randers ranks 158th among European host cities assessed. At the same date of the 2021–22 season, the figure stood at €400,000: 105% more in 2026–27. Over the full 2021–22 season, football generated €1.2 million in Randers across 4 matches.
Hospitality accounted for €440,000, transport €190,000, retail €110,000 and accommodation €90,000. The matches drew 14,000 spectators, including 281 international visitors, and about 547 overnight stays.
Aarhus Gymnastikforening's 2 home matches accounted for €830,000. The largest single match was Aarhus Gymnastikforening–SC Braga (UEFA Conference League, 5 Nov 2026) at €440,000.
| Season 2026–27, through 5 Nov 2026 | €830,000 | 2 matches |
|---|---|---|
| Season 2021–22, same date | €400,000 | |
| Season 2021–22, full season | €1.2 million | 4 matches |
| International visitors, season to date | 281 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 5 Nov 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- FC Twente's Enschede Nights Average €1.74m, 105% Above the Conference League PhaseEuropean Nights, 3–5 Nov
- Champions League Accounts for 57% of €85.7m Across Nov. 3-5 European NightsEuropean Nights, 3–5 Nov
- Conference League Matches Average €790,000 in Their Host Cities, 66% More Than at the Same Date of 2025-26European Nights, 20–22 Oct
- Champions League Accounts for 67% of €92.9m in Economic Activation on Oct. 20-22 European NightsEuropean Nights, 20–22 Oct
- Versus average 2021–2021
- +33%
- Last full season, 2021–22
- €1.2m
- Average 2021–2021
- €1.2m
Economic activation per fixture: €0.41m against an average of €0.31m
Rank 125, 4 fixtures
Per season, 1 seasons
Analytics
Randers is hospitality-led: 53% of economic activation, against 38% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Randers | All host cities |
|---|---|---|
| Accommodation | 11.3% | 24.2% |
| Hospitality | 53.0% | 38.3% |
| Transport | 22.6% | 25.6% |
| Retail | 13.2% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (2 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure