Host city, Latvia · Nations League, Conference League
Riga
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 4 fixtures In progress
Football fixtures hosted in Riga have activated €1.1m in the city's real economy in the season 2026–27 to date, across 4 fixtures, ranking 145th among host cities assessed by Reputation League.
Season brief · 2026–27, through 5 Nov 2026
Riga: €1.1m From Football, 206% Above the Same Date of 2024–25
The 4 matches hosted in Riga in the 2026–27 season through 5 Nov 2026 generated €1.1 million for the city's real economy, according to Reputation League. Riga ranks 145th among European host cities assessed. At the same date of the 2024–25 season, the figure stood at €360,000: 206% more in 2026–27. Over the full 2024–25 season, football generated €1.2 million in Riga across 4 matches.
Hospitality accounted for €460,000, transport €260,000, accommodation €240,000 and retail €150,000. The matches drew 21,800 spectators, including 410 international visitors, and about 2,520 overnight stays.
Latvia's 2 home matches accounted for €740,000 and Riga FC's 2 for €370,000. The largest single match was Latvia–Montenegro (UEFA Nations League, 2 Oct 2026) at €370,000.
| Season 2026–27, through 5 Nov 2026 | €1.1 million | 4 matches |
|---|---|---|
| Season 2024–25, same date | €360,000 | |
| Season 2024–25, full season | €1.2 million | 4 matches |
| International visitors, season to date | 410 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 5 Nov 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
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- Champions League Accounts for 57% of €85.7m Across Nov. 3-5 European NightsEuropean Nights, 3–5 Nov
- Conference League Matches Average €950,000 in Their Host Cities, 100% More Than at the Same Date of 2025-26European Nights, 13–15 Oct
- Champions League Accounts for 57% of €94.7m in Economic Activation on Oct. 13-15 European NightsEuropean Nights, 13–15 Oct
- Paris Accounts for 23% of €72.1m in Economic Activation in Oct. 2-5 International WindowInternational Window, 2–5 Oct
- Nations League Matchday 3 Sets 2026-27 Season High at €64.2m in Economic ActivationInternational Window, 2–5 Oct
- Versus average 2022–2024
- +1%
- Last full season, 2024–25
- €1.2m
- Average 2022–2024
- €0.96m
Economic activation per fixture: €0.28m against an average of €0.27m
Rank 140, 4 fixtures
Per season, 2 seasons
Analytics
Riga is running 30% ahead of its usual pace after 3 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (2 seasons, COVID-affected seasons excluded). A usual full season closes near €0.73m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €0.37m | €0.31m |
| 2 | €0.74m | €0.50m |
| 3 | €0.95m | €0.73m |
Riga is hospitality-led: 42% of economic activation, against 38% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Riga | All host cities |
|---|---|---|
| Accommodation | 21.4% | 24.2% |
| Hospitality | 41.5% | 38.3% |
| Transport | 23.5% | 25.6% |
| Retail | 13.6% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (4 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure