Host city, Estonia · Nations League
Tallinn
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 2 fixtures In progress
Football fixtures hosted in Tallinn have activated €1.0m in the city's real economy in the season 2026–27 to date, across 2 fixtures, ranking 152nd among host cities assessed by Reputation League.
Season brief · 2026–27, through 6 Oct 2026
Tallinn: €1.0m From Football, 736% Above the Same Date of 2021–22
The 2 matches hosted in Tallinn in the 2026–27 season through 6 Oct 2026 generated €1.0 million for the city's real economy, according to Reputation League. Tallinn ranks 152nd among European host cities assessed. At the same date of the 2021–22 season, the figure stood at €120,000: 736% more in 2026–27. Over the full 2021–22 season, football generated €270,000 in Tallinn across 3 matches.
Hospitality accounted for €320,000, accommodation €300,000, transport €250,000 and retail €140,000. The matches drew 13,200 spectators, including 264 international visitors, and about 2,700 overnight stays.
Estonia's 2 home matches accounted for €1.0 million. The largest single match was Estonia–Luxembourg (UEFA Nations League, 3 Oct 2026) at €550,000.
| Season 2026–27, through 6 Oct 2026 | €1.0 million | 2 matches |
|---|---|---|
| Season 2021–22, same date | €120,000 | |
| Season 2021–22, full season | €270,000 | 3 matches |
| International visitors, season to date | 264 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 6 Oct 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- Two Matches Account for 63% of €26.7m in Economic Activation in Oct. 6 International WindowInternational Window, 6 Oct
- Paris Accounts for 23% of €72.1m in Economic Activation in Oct. 2-5 International WindowInternational Window, 2–5 Oct
- Nations League Matchday 4 Generates €63.1m in Economic Activation, Led by LondonInternational Window, 2–5 Oct
- Nations League Matchday 3 Sets 2026-27 Season High at €64.2m in Economic ActivationInternational Window, 2–5 Oct
- Versus average 2021–2021
- +459%
- Last full season, 2021–22
- €0.27m
- Average 2021–2021
- €0.27m
Economic activation per fixture: €0.50m against an average of €0.09m
Rank 179, 3 fixtures
Per season, 1 seasons
Analytics
Tallinn is accommodation-led: 29% of economic activation, against 24% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Tallinn | All host cities |
|---|---|---|
| Accommodation | 29.5% | 24.2% |
| Hospitality | 31.9% | 38.3% |
| Transport | 24.5% | 25.6% |
| Retail | 14.1% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (2 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure